| |
| Purpose
of the ad: |
|
To show that every relationship needs to sustain its warmth.
|
| |
| Storyboard: |
|
The TVC opens on a man waking up to a call from an international client. As he is speaking, the housemaid gives him a video tape, which his wife has left for him. As he plays it, he is taken aback. It's a heart-rending confession of his wife, who says that she is leaving him, because she has realised that over time their relationship has turned cold.
Her confession also takes the viewer through their relationship - from how they met, the wife's longing for the husband's attention, and finally her decision to walk out on him.
The husband realises his mistake and heads to her house to win her heart again.
|
|
|
| Client: |
| Wagh Bakri |
| |
| Agency: |
|
Scarecrow Communications |
| |
| Media
used: |
| TVC |
| |
| Production
house: |
| Chrome Pictures |
| |
| Creative
team: |
| Manish Bhatt, Raghu Bhat, Kapil Tammal, Sarvesh Raikar, Joybrato Dutta, Lalit Sakurkar, Vaishakh Jhunjhunwala, Faraaz Ansari. |
|
