The new campaign lays claim to technology superiority and aggressive R&D that delivers products that are completely 'unreasonable'.

The film opens onto the scene of large busy technology lab where a group of white-coat clad scientists are examining Hrithik dressed in a black tracksuit. The scientists stand around him asking many questions which are probably more suited for technology products - 'Can you swivel 180 degrees?', 'Can you run non-stop for 7 hours?' and so on. Hrithik tries to match up to their tough expectations until one of them comes at him with a hammer - 'Are you tough? Unbreakable?', making him extremely nervous. Acer's various products are showcased at this juncture, each with a feature that is truly remarkable, and a big differentiator in its class. The Voiceover states candidly - "What do we do with something perfect? We try to make it better. Unreasonable? That's the only way we know to create products that delight you." But Hrithik has the last laugh - "Can you teleport?" one of the cheeky scientists asks him. And poof! He is gone. We see him on the edge of the set facing us - with a secret smile. Sometimes, when it is perfect, it really can't be bettered!