The campaign comes on the back of the success of the first TV campaign ever that was aired during Diwali. Its task is to refresh communication with a continuing brand thought and value proposition.

In the film, one can see a man who boasts about knowing almost everything under the sun. His knowledge is razor-sharp, but has an annoying habit that cuts every conversation midway. Cardekho.com calls him, 'Mr. I know'. However 'Mr. I know' is blind when it comes to buying a car. Cardekho.com comes to his rescue with facts about cars so that he can make a rational decision.