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| Purpose
of the ad: |
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The campaign captures a unique, eclectic mix of attitudes and styles
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| Storyboard: |
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It's wedding season for the Spring 2015 global advertising campaign, "I DO HILFIGER," which features "The Hilfigers" celebrating a spirited family wedding with a laidback, rock-and-roll twist.
The fictional "Hilfigers" family comes together in Sonoma, California, to celebrate as wedding bells chime; the campaign stars supermodel Behati Prinsloo as the modern, spirited bride.
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| Client: |
| Tommy Hilfiger |
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| Agency: |
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Laird + Partners |
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| Creative team: |
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Trey Laird |
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| Media used: |
| Print, Digital, Outdoor |
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