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| Purpose
of the ad: |
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To portray the intuitiveness of the woman and the innovation of the brand through sweet, relatable stories.
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| Storyboard: |
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Hamilton has launched its first campaign for Milton to reflects its philosophy of solving life's problems through thoughtful innovations. The campaign has five films demonstrating one innovation each that lands on the brand's key message of 'Kuch Naya Sochte Hain'.
The TVC is a story of how a thoughtful wife shows her affection by ensuring that her husband gets his tea steaming hot, just the way he likes it, even in sub zero temperatures of Siachen, while on duty, with a little help from Milton's 24 hours hot or cold Thermosteel Flasks.
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| Client: |
| Hamilton Housewares |
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| Agency: |
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O&M |
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| Creative team: |
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Rajiv Rao, Azazul Haque, Mahesh Gharat, Sushil Chintak, Anshu Sharma, Abhay Manachekar, Prasad Gurav, Adwait Kulkarni, Alisha Sharma, Hemal Sirsikar
Media used: TV, Print, Digital
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| Digital agency: |
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Curious Productions |
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