| |
| Purpose
of the ad: |
|
The campaign sets out
to question the responsible
parent in all of us by
asking the pertinent question
‘Are you a Great
Dad?’. The need of
the hour is to get the
consumers to buy Insurance
for the right reason,
which is protection. Being
market leaders, SBI Life
thought that it was important
to make people realize
the importance of securing
their families future
in case of any eventuality.
|
| |
| Storyboard: |
|
The film commences with
the army man back from
duty, waiting longingly
outside his child’s
school to receive him.
The son on seeing his
father rushes into his
arms and they exchange
a big warm hug. The film
continues with the father
and son enjoying emotional,
playful moments together.
Moments such as the child
imitating his father’s
actions, fill the father's
heart with pride.
|
|
|
| Agency: |
|
Ogilvy Advertising |
| |
| Client: |
|
SBI Life Insurance |
| |
| Creative
Agency: |
| R
K SWAMY BBDO |
| |
| Creative
Team: |
|
Piyush Pandey, Zenobia Pithawalla,
Mihir Chanchani |
| |
| Production
house: |
|
Rising Sun Films |
| |
| Media
used: |
| TV,
Digital, Radio |
|
