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| Purpose
of the ad: |
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Purpose of the ad:The online real estate portal category is now getting very competitive and the task was to project magicbricks.com as an expert and friendly guide in the home search process. The TVC had to emotionally connect with the consumers while getting across that Magicbricks simplifies the home search process and makes it easy and fun.
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| Storyboard: |
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The TVC shows a young pregnant wife and her husband searching for a property. The film shows that hunting for a house can be a pain-free experience, and the process can bring a couple even closer; turning the hunt for a house, into finding a home.
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|
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| Client: |
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Magicbricks.com |
| |
| Creative Agency: |
| R K SWAMY BBDO |
| |
| Creative
Team: |
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Ankur Suman, Rashmi Ambastha, Deepti Duggal, Pankaj Bora |
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| Production
house: |
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Ruchi Narain Productions
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| |
| Media
used: |
| TV, Digital |
|
