25 February 2015  | Volume 40 - Issue No:74   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
TELEVISION | TV Channels
Star's 'Mauka' becomes victory anthem for Indian cricket fans

A video created for a particular match turns out to be one of the largest spoken campaign. Mauka is a result of impeccable mixture of creativity and combativeness.

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Nikon D5300 - 'My World, My Nikon'
 
 
 
Purpose of the ad:

The campaign is targeted at all those photo enthusiasts who are passionate about the exceptional photographic experience.

 
Storyboard:

The new TVC resonates with Nikon's spirit of 'never settling for anything less than perfect'. It is for the first time that Nikon has shot a D-SLR TVC with Priyanka Chopra sharing her enthusiasm and passion for photography with the consumers. The TVC captures the innovative technologies that Nikon features in its D-SLR range, giving an edge to the users to unleash their creativity and motivate them to go an extra mile to capture the perfect moment.

 
Client:
Nikon
 
Agency:
K&L Arms Communication Pvt. Ltd
 
Creative Agency:
Moon Agarwal, Sanjeet Ahluwalia
 
Production house:
Milestone Films
 
Media used:
TV, Online, Print, OOH
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MAM | Marketing
Amul to invest Rs 250 crore in Sankrail food park in West Bengal
Amul has planned an investment of Rs 5,000-crore for expansion of its own milk processing capacities in the next two to three years.
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MAM | Media and Advertising
FoxyMoron bags the digital duties of &TV
FoxyMoron will work towards creating and executing content revolving around the central belief of the channel - Jashn Jeene Ka.
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MAM | Marketing
Q3-15: Marico marketing spends up 14%, PAT up 18%
Marico's TIO in Q3-2015 at Rs 1452.23 crore was 21 per cent higher than the Rs 1200.69 crore in the year ago quarter and was 1.5 per cent more than the Rs 1431.17 crore in Q2-2015.
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TELEVISION | TV Channels
Chris Gayle creates history in CWC 2015
 
TELEVISION | TV Channels
Sri Adhikari Brothers launches Hindi GEC ‘Dillagi’ for LC1 markets
 
TELEVISION | TV Channels
NDTV is once again India's Most Trusted Media Brand
 
TELEVISION | TV Channels
Zee TV invites Delhiites to be a part of Aarushi-Vihaan’s sangeet & engagement ceremony
 
Cable TV | Multi Sysytem Operators
Reliance Jio awaits security clearance for pan India MSO licence
 
Iworld | Social Media
India - South Africa match garners 2 billion impressions: TO THE NEW report
 
TELEVISION | TV Channels
Eros International launches Trinity Pictures; Ajit Thakur to head
 
MAM | Media and Advertising
Yepme launches TV campaign with West Indies cricket team
 
Movies | Hindi
Box Office: ‘Badlapur’ gets thumbs up
 
TELEVISION | TV Channels
Chrome Data: English News channels continue to gain in week 8
 
Regulators | I&B Ministry
President Pranab Mukherjee outlines Govt’s policy initiatives in electronic media & IT
- A TV ad for 'the world's slimmest phone' has been banned for objectifying women
- Tiffany & Co. has launched its first ever TV ad featuring a gay couple
Source: BI
   
- Trojan's 'Fifty Shades of Real Pleasure' ad fails to get the brand connect
- PM Narendra Modi's Sri Lanka visit to push soft power & project India's Buddhist links
Source: ET
   
- India's share in global advertising may see little change in 2015
- Apple's new Oscars ad was shot entirely on iPad Air 2
Source: BS
   
- Comcast revenue rises as it adds video, internet customers
- Facebook counts 2 million active advertisers, mostly small businesses
Source: Reuters
   
- Can You Spot the Ad: Twitter
Source: Money Life
   
- Higher ad spends impacted Q3 margins: VIP Industries
Source: Money Control
 
- Why Keith Olbermann Picked Such a Dumb Fight on Twitter and Ended Up Suspended
- Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses
- These Oscars Advertisers Got the Biggest Brand Lifts on Social Media
- SNL's Vanessa Bayer Gives Sound Advice for Hyundai
Source: AD Week
   
- Kansas State AD John Currie apologizes for court storm
Source: USA Today
   
- Spike Lee Joins Website as Video Ad Adviser
- Cox Media Partners With TubeMogul For Web Video Ad Sales
Source: WSJ
   
- This Ad Perfectly Captures the Horrors of New Motherhood
Source: Time
   
- Marmite rescues Dean Gaffney in new online ad
Source: Media Week
   
- Ad outlet tries using drones to track your phone's location
Source: Engadget
     
MOVIES | Hollywood
Mauritanian 'Timbuktu' sweeps Cesar Awards; Sean Penn gets honorary award
‘Timbuktu’ was curiously overlooked at Cannes where it world premiered in competition.
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MOVIES | Hindi
Prince Charles shows interest in Indian film industry
Said actor Tina Desai after premiere of 'The Second Best Exotic Marigold Hotel'
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