To create a movement to
get India fit. Being a
sport brand is quite a
responsibility. It’s
not just about athletes
and sportspersons. What
about the everyday common
man? What are we going
to tell him? The insight
was that everyone always
complains about not having
time. And when you think
about it, you just need
one hour every day to
get fit.
Storyboard:
The creative execution
borrowed on MSD’s
role as a leader. And
when you are a leader,
there are numerous demands
made on you. Here’s
an icon like MSD now making
a demand on India.
Based out of Nairobi, GroupM and the
three media agencies will manage all
sub-Saharan entities and client relations
managed out of Nairobi. continue
reading...
Though in terms of absolute rupees,
P&G Health’s ASP shows an upward
linear trend, in terms of percentage
of TIO, the linear trend is downwards. continue
reading...
