to create public awareness about the need for protection through life insurance. Through the initiative, Max Life wants to make people re-think about the fact that no one is immortal in the world, life is uncertain and misfortune can strike anyone, anytime.

The campaign comprises of real stories of people, narrating how their lives have given them second chance which in most cases is rare. The video also showcases the experience of the family members in the vulnerable and tragic condition. A terrible accident not only turned Shalabh's life upside down, but also put his family through difficult times. After a long and distressing healing period, they have come to realise the value of life.