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| OneTouch
teaches you 'Khud Ki Care' |
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| Purpose
of the ad: |
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The ad has been developed
based on the perception
that diabetes is a disease
that instils fear among
diabetics and that this
experience shouldn’t
be pushed any further.
That’s why; OneTouch
created a campaign which
promotes the habit of
self-monitoring among
diabetics in a friendly
way. The campaign touches
the heart of the consumers
with a smile and not with
fear.
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| Storyboard: |
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The beauty of the campaign
lies in the insight itself,
which talks about how
diabetics are under a
24x7 check of their loved
ones. The commercial,
very light-heartedly captures
the slice of life moments
of a couple, played by
Boman Irani and Simone
Singh. Boman plays the
doting and fun-loving
husband while Simone justifies
her role of being a loving
yet strict wife who won’t
take it easy when it comes
to her husband’s
health.
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| Client: |
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J&J OneTouch |
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| Agency: |
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Lowe Lintas, Mumbai |
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| Creative team: |
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Arun Iyer, Vasudha Narayanan,
Dasmeet Singh, Girish Mandalia,
Atin Ahluwalia |
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| Production house: |
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Roshan Shetty Productions |
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| Media used: |
| Print,
Digital, Radio, Outdoor |
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Watch
the Video |
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