17 February 2015  | Volume 40 - Issue No:68   Facebook Twitter YouTube YouTube
 
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MAM | Media and Advertising
Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose

As the IPL auction takes place, adman Pratap Bose shares his views on what disgusts him about it.

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Gillette salutes cricket lovers
 
 
 
Purpose of the ad:

To salute the spirit of all Indian cricket fans, the brand launched special edition India razors for the ongoing World Cup.

 
Storyboard:

The 3 minute video tells the story of Mangesh Ganpatrao Kadam, a passionate Indian cricket lover. A man who has followed the ups and downs of Indian cricket for the last 35 years or so. A man who has borne witness to some of the most significant moments of Indian Cricket. After being hit by the cricket ball on his head during a cricket match, when he was young, Mr. Kadam suffered nerve damage and lost his vision. But despite losing his vision to the game of cricket, Mr. Kadam was never bitter, and he followed the game with the same passion he always had. He sees the game through the eyes of his son – Suresh.

He then talks about his son, getting married and going away. He says he’s thinking about retiring from watching the game. That’s when Gillette’s brand ambassador, Rahul Dravid steps in to surprise him. Rahul Dravid, a bonafide Indian cricketing legend, starts describing the game the way his son used, and requests Mr. Kadam, if he can watch the World cup with him, which he happily agrees to.

The film ends with a message, “The colours of Indian pride, now in a razor. Gillette salutes the fan in you.”

 
Client:
P&G (Gillette)
 
Agency:
Grey Group India
 
Creative team:
Malvika Mehra, Vishnu Srivatsav, Bhavesh Kosambia, Bhakti Ingulkar, Deep Chabria, George Sebastian
 
Production house:
Razor Blade
 
Media used:
Television, Digital
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MAM | Media and Advertising
WPP’s tenthavenue appoints Sudipto Roy as CEO, Emerging Markets
Based out of Singapore, Roy will begin his new tenure in mid-April.
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MAM | Media and Advertising
OgilvyOne elevates Sonia Khurana to national head-customer engagement
In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India.
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TELEVISION | TV Channels
Chrome Data: Insignificant gain in week seven
The various genres in the eight metros saw the maximum fall.
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TELEVISION | TV Channels
Chrome Data: Insignificant gain in week seven
 
Movies | Hindi
Kukunoor bags Grand Prix for children's film at Berlinale
 
TELEVISION | TV Channels
‘Khatron Ke Khiladi: Darr Ka Blockbuster Returns’ gets an impressive opening
 
TELEVISION | TV Channels
Barkha Dutt to step down as NDTV group editor
 
TELEVISION | TV Channels
IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore
 
TELEVISION | TV Channels
Sony's rebooted 'Aahat' to go on air from 18 February
 
MAM | ia and Advertising
Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose
 
iWorld | Broadband
MSOs, LCOs working towards increasing broadband reach: I&B
 
TELEVISION | TV Channels
Enforcement Directorate issues show cause to BCCI, IPL, MSM, WSG
 
TELEVISION | TV Channels
NewsX hosts Vision 4G LTE Telecom Conclave
- The 10 things in advertising you need to know today
Source: BI
   
- D&AD Global Advertising and Design Awards to extend its deadlines.
Source: Bollywood Helpline
   
- Percept Media to handle media mandate of Numero Uno
- Campaign India Power Play: Castrol
Source: Campaign India
   
- Alokananda Chakraborty: Father's day
- 40 years ago... And now: The evolution of the 'client'
Source: BS
   
- Europe's airlines race for Wi-Fi in battle for passengers and new revenues
- Footballer Ibrahimovic raises funds for hungry with chest 'tattoos'
Source: Reuters
   
- With ?100-cr ad budget, Suzuki Motorcycle to get marketing initiatives vrooming
Source: BL
   
- ‘World Cup 2015: India vs South Africa firecrackers ad now takes a jibe at India
Source: India TV News
   
   
 
- The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
- For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America
- Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic
Source: AD Week
   
- Why Mobile Video Advertising Is Set To Explode
Source: Tech Crunch
   
- Make Your Advertising Dollars Work Harder: 5 Critical Steps
Source: Forbes
   
- Twerking men and kick-ass girls: how advertising learned to gender-flip
- Respecting and supporting children’s rights in marketing and advertising - webinar
- The future of advertising: what will 2025 look like?
Source: The Guardian
   
- This Marriage Proposal Is the Best Free Advertising McDonald's Could Ask For
Source: Entrepreneur
   
- In advertising, emotion is a dish best served on the side – a lesson lost in Super Bowl 2015
Source: The Conversation
     
MOVIES | Hollywood
'Roy’ fails to grab eyeballs at the BO
Thanks to the India Pakistan World cup match on Sunday, the film managed weekend collections of Rs 24.9 crore.
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MOVIES | Hindi
‘American Sniper’ collections surpass $300 million in N. America
Directed by Clint Eastwood and starring Bradley Cooper and Sienna Miller, American Sniper has continued to fill conventional and IMAX theatres nationwide.
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