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| #GetSetBolt |
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| Purpose
of the ad: |
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The main objective of the campaign was to highlight the first-in-segment multi-drive feature of the Bolt. This unique feature allows one to shift between different driving modes of Sport, City and Eco - at the touch of a button.
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| Storyboard: |
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The ads show a mix of sequences of people in the Bolt - a gang of friends who are running late for a match, a family which decides to switch to Eco mode as they don't need to tank up for a long drive, an independent minded lady on her way to the airport to pick her partner, colleagues who have had a long week and want to go on an enjoyable drive, a young father taking his children for ice cream, and a classic wedding situation. All the situations were shot around the country to connect with pan-India audience, and were strung together by a modern and youthful jingle.
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| Client: |
| Tata Motors |
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| Agency: |
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FCB Ulka |
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| Creative team: |
| Haresh Moorjani, Donovan Dsouza, Devendra Mankame |
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| Production house: |
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Milestone Films |
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| Media used: |
| Television, Print, Radio, Digital |
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Watch
the Video |
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