To create awareness and promote the importance of an online presence among SMBs with the use of branded domain extensions. The use of .BIZ domain instantaneously suggests professionalism to boost a brand's image in the digital medium.

The ad features the founder talking about how his business has flourished since going online. Accordingly, the advt. carries a quirky and humorous undertone which not only talks about how make-up artist – Vicky got more business from establishing his online presence but also helps in setting up additional credibility for his organization.