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  10 February 2015  | Volume 40 - Issue No:63   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
MAM | Media and Advertising
"I hope to convince BJP to connect with electorate throughout the year”: Sam Balsara

After bagging BJP's election mandate last year, the year 2015 too has begun on a good note as the agency won an array of new accounts in the last two months.

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'Ab Haath Na Hilao, Bas App Dabao'
 
 
 
Purpose of the ad:

Launched the first nationwide marketing campaign to offer reliable travel experience now delivered via Meru Cabs App.

 
Storyboard:

The new ad campaign is based on the universal insight that the most common way commuter's find a cab is by wildly flailing one's hands which tends to be very stressful experience. The campaign brings to the fore how travelling by Meru Cabs reduces the physical and mental stress by giving commuters a comfortable ride and peace-of-mind.

 
Client:
Meru Cabs
 
Agency:
Enormous
 
Creative team:
Ashish Khanzanchi
 
Production house:
Apostrophe Films
 
Media used:
TV, Print, Radio, Social Media and Outdoor
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TELEVISION | TV Channels
Pro Kabaddi League season 2 pushed to July
With the ICC Cricket World Cup being held from 14 February to 29 March 2015, the second edition of the league will kick off from July to August 2015.
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TELEVISION | TV Channels
24 Ghanta revamps structure, schedule of the channel
In order to regain its old position, the channel is looking at introducing special shows on health, finance as well as shows for children.
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TELEVISION | TV Channels
Chrome Data: English News channels gain in week 6
Religious channels in the HSM saw the maximum drop.
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TELEVISION | TV Channels
AIR bags exclusive radio broadcast rights for commentary of Cricket World Cup 2015
 
iWorld | eNews
BBC.com users hit 100 million mark
 
TELEVISION | Production House
‘FremantleMedia and Sundance TV partner to take ‘Deutschland 83’ to US
 
MAM | Media and Advertising
Triton Ahmedabad bags the creative mandate for Carysil and EasyPay
 
TELEVISION | TV Channels
Pro Kabaddi League season 2 pushed to July
 
TELEVISION | TV Channels
Star Sports’ new World Cup TVC takes pot shots at Pakistan’s consistent loss to India
 
TELEVISION | TV Channels
News channels gear for Delhi election judgment day
 
TELEVISION | TV Channels
Star Plus to launch new ‘Killer’ singing game show
 
TELEVISION | TV Channels
Walt Disney appoints Thomas O. Staggs as COO
 
TELEVISION | TV Channels
AIR bags exclusive radio broadcast rights for commentary of Cricket World Cup 2015
 
TELEVISION | TV Channels
24 Ghanta revamps structure, schedule of the channel
- This Ad Will Give You a Reason to Watch India vs Pakistan, Should a Reason be Required
Source: NDTV
   
- Star Plus expands prime time to grab more eyeballs, ad revenue
- Ads get expensive: Star India seeks Rs 25 lakh for 10-sec slots during India-Pak ICC World Cup tie
Source: ET
   
- Stories of differently-abled are working for advertisers, brands
Source: Live Mint
   
- Twitter in talks with google to boost presence
Source: News Nation
   
- Kids trick dads into favouring them in Airtel's myPlan Family
- AIR to broadcast WC commentary; invites advertisers
- Britannia's Bourbon turns 60; re-launches with 'Thoda Aur'
Source: Campaign India
   
- Sun TV sees traction in all segments: LKP Research
Source: Financial Express
   
- Despite hype, World Cup may disappoint advertisers
Source: Deccan Herald
   
 
- Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle
- How to Advertise to the Millennial Who Hates Advertising
- Wieden + Kennedy Fills Its Other Top Creative Opening in New York
- Netflix Is Now Officially Streaming in Cuba
Source: AD Week
   
- Matador Mexican pulls Budweiser after Super Bowl ad
Source: Coloradoan
   
- Apple's new ad was filmed entirely on an iPad
Source: Mashable
   
- IAB moves to regulate £216m native ad industry with guidelines aimed at driving transparency
Source: The Drum
   
- Stratosphere's Sky-High Ad Campaign Tells Rivals Not to Look Down on Visitors
Source: Skift
   
- Ad-hoc Electoral Committee admits all four candidates for the presidential election
Source: Fifa
   
- Craft brewery co-founder not happy with Super Bowl ad snark
Source: Salina
     
MOVIES | Hollywood
Sam Smith wins the ‘Record of the Year’ at Grammy Awards 2015
Sam Smith swept awards for the Record of the Year, Song of the Year and Best New Artist.
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MOVIES | Hindi
Viacom18 partners with Film Heritage Foundation
This is for the first time that an academic initiative of this nature focused on film preservation and restoration is being conducted in India.
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