5 August 2015  | Volume 41 - Issue No: 84   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
DTH | DTH Operator
BBC Worldwide inks VOD deal with Tata Sky
As a part of this deal, subscribers in eight Indian metros will have the opportunity to access the best of the BBC's drama and comedy via BBC On-Demand, on Tata Sky.
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Kellogs' Bade Sapno ki Sahi Shuruat campaign
 
 
 
Storyboard:

The TVC is enthused from our daily routine life, and features people wanting to achieve big dreams in future, but failing to make a right start now in the present. It starts with showing a hardworking gentleman who aims to become a CEO but is barking up the wrong tree. He starts his day only with a cup of tea, dives into his work so much that at the end of the day he lacks energy he cannot achieve what he dreams of. Concurrently, a young student and an aspiring astronaut wants to accomplish his goal but consumes only a fruit to start his day with and does not realize that his growing up body needs the right kind of nourishment and falls flat. Moving to the second part, we see Saina Nehwal sharing her story of achieving her dream of becoming the top badminton player in the world by keeping herself fit by giving a right and healthy start to her days.

 
 
Purpose of the ad:

The will to win, the desire to succeed, the urge to reach your full potential, these are the keys that will unlock the door to personal excellence. But to excel, one needs to start right. Kellogg's the world's leading producer of ready-to-eat cereal and leader of the breakfast cereal category in India has always understood the importance of a right start and therefore encourages people to have a balanced breakfast. In India, according to the Indian Breakfast Habits Study, 1 in 4 Indians claim to miss their breakfast on regular basis. To limit people from skipping breakfasts and build a healthy nation, Kellogg's has launched its campaign that spells the core objective of 'Bade Sapno ki Sahi Shuruat' with a thought provoking TVC.

 
Agency:
JWT team.
 
Creative:
Nandita Chalam, Vinayak Gaikwad, Karan Shrikent, And Monika Dhoke.
 
Planning :
Shaziya Khan, Rahul Bandi.
 
Account Management :
Samarth Shrivastava, Rahul Chandwani, Shambhavi M
 
Medium :
TV, Print, Digital
 
 
    Watch the Video
 
 
     
MAM | Media and Advertising
Dentsu strengthens presence in West Africa; acquires two agencies in Ghana
While Adams Media will be rebranded as Carat, Premier Media will be rebranded as Vizeum, collectively forming Dentsu Aegis Network Ghana.
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MAM | Marketing
Q1-2016: Britannia Industries ad and sales promo spends up 16%
Please refer to Fig 2 below. In Q1-2016, Britannia reported PAT of Rs 189.58 crore (9.4 per cent of TIO), which was 66.8 per cent more than the Rs 113.66 crore (6.4 per cent of TIO) in Q1-2015 and was 38.2 per cent more than the Rs 167.25 crore (8.1 per cent of TIO) in Q4-2015.
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Television | Production House
Reliance Mediaworks completes sale of multiplex biz to Carnival
Reliance MediaWorks' multiplex chain Big Cinemas had approximately 250 screens across the country.
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TELEVISION | TV Channels
Q1-2016: ENIL revenue up 9.1%, PAT up 6.3%
 
Regulators | I&B Ministry
Day 7: FM Phase III price touches Rs 827 crore in 56 cities
 
 
Satellites | TV Channels
AsiaSat announces sales solutions team
 
TELEVISION | TV Channels
IBC2015 to be held from 10-15 September
Television | TV Channels
Sony Kix acquires LaLiga rights; strengthens position in football broadcasting
 
MAM | Marketing
Q1-2016: Colgate-Palmolive marketing spends up 11%
 
Television | TV Channels
IBN7 spruces up evening prime time; launches new show
 
DTH | DTH Operator
Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels
 
Movies | Hindi
Box Office: 'Drishyam' collects Rs 27.6 crore; 'Bajrangi Bhaijaan' going strong
 
Television | TV Channels
Star Plus uses Periscope to reach out to viewers on Twitter
 
Movies | Regional
CCI fines Karnataka film and TV bodies guilty of preventing non-Kannada programming into state
 
- The ad tech company that lost 7% in stock value after Apple's ad blocking plans were revealed explains why it's not actually a big problem
  Source: BI
   
- Ad meter: Shopclues ad keeps people glued to the screens, Pepperfry commercial causes 'bheja fry'
- Ullu to Thullu: Can Kapil Sharma's humour hijack Policybazaar's ad campaign?
- Kids' TV channels struggling for business find salvation in ads aimed at parents
Source: ET
   
- Ban on photos of politicians: MIDC gets around SC ban, releases ad with CM's photo
Source: Mid-Day.
   
- Google Rolls Out Sponsored Ads on Play Store To Drive App Installs For App Developers
Source: Trak.in
   
- Digital ad spend to touch Rs.3,575 cr by year end: Study

Source: SME Times

   
- Kellogg's rolls out masterbrand campaign starring Saina Nehwal

Source: Live Mint.

   
- Google adds ads in the Play Store; Devs can track app installs

Source: Medianama.

   
- Local language content to boost India's internet penetration: IAMAI

Source: TOI

   
- Here's Why On-screen Cinema Advertising is a Hit in India

Source: Ad Age India.

   
- Opinion: Of protests, protesters and the conflict within
- Apollo Munich hands Cheil creative duties

Source: Campaign India

   
   
   
   
 
- ABC Finally Caps Upfront With CPM Gains
- ABC President Doesn't Air Disney Content Just Because the Company Asks Him To
- Facebook Mobile App Advertisers Won't Lose Their Device-Level Data After All
- 3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers
Source: Ad Week
   
- HTC Themes App Showing Lovely 'Fantastic Four' Ad to One Owners
Source: Droid-Life
   
- Book of Mormon ad with sweary Jon Stewart quote escapes ban
Source: The Guardian
   
- 'Hate speech' probe into Swedish anti-begging ad
Source: The ocal
   
- Hackers use Yahoo ad network to spread malware to hundreds of millions of internet users

Source: ABC News.

   
- Criteo: The Antidote For Ad-Tech Woes
Source: Forbes
   
- Sexist Reactions To An Ad Spark #ILookLikeAnEngineer Campaign
Source: NPR
   
- Huge malware campaign used Yahoo's ad network
Source: Engadget
   
- Hackers have used the Yahoo ad network for mischief
Source: The Inquirer
   
- Cruz super PAC launches seven-figure, nationwide ad campaign
Source: Washington Post.
   
- A Prescription for a Pharmaceutical Ad
Source: WSJ
   
- New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive
Source: Ad Age
   
   
     
MOVIES | Hindi
Sonakshi to play lead in biopic on Dawood Ibrahim's sister Haseena Parkar
Her intriguing story is now being made into a film that is being produced by Mubina Rattonsey and directed by Apoorva Lakhia.
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MOVIES | Hollywood
Warner Bros. & Hasbro partner on 'Dungeons & Dragons' movie
Highlighting the priority being given to the project, Warner Bros. Pictures already has a script, written by David Leslie Johnson.
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