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Storyboard: |
The TVC is enthused from our daily routine life, and features people wanting to achieve big dreams in future, but failing to make a right start now in the present. It starts with showing a hardworking gentleman who aims to become a CEO but is barking up the wrong tree. He starts his day only with a cup of tea, dives into his work so much that at the end of the day he lacks energy he cannot achieve what he dreams of. Concurrently, a young student and an aspiring astronaut wants to accomplish his goal but consumes only a fruit to start his day with and does not realize that his growing up body needs the right kind of nourishment and falls flat. Moving to the second part, we see Saina Nehwal sharing her story of achieving her dream of becoming the top badminton player in the world by keeping herself fit by giving a right and healthy start to her days. |
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Purpose
of the ad: |
The will to win, the desire to succeed, the urge to reach your full potential, these are the keys that will unlock the door to personal excellence. But to excel, one needs to start right. Kellogg's the world's leading producer of ready-to-eat cereal and leader of the breakfast cereal category in India has always understood the importance of a right start and therefore encourages people to have a balanced breakfast. In India, according to the Indian Breakfast Habits Study, 1 in 4 Indians claim to miss their breakfast on regular basis. To limit people from skipping breakfasts and build a healthy nation, Kellogg's has launched its campaign that spells the core objective of 'Bade Sapno ki Sahi Shuruat' with a thought provoking TVC. |
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Agency: |
JWT team. |
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Creative: |
Nandita Chalam, Vinayak Gaikwad, Karan Shrikent, And Monika Dhoke. |
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Planning
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Shaziya Khan, Rahul Bandi. |
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Account Management : |
Samarth Shrivastava, Rahul Chandwani, Shambhavi M |
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Medium
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TV, Print, Digital |
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