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| Storyboard: |
'Leave Your Mark' film entails different BMW X cars traversing a variety of landscape in the city and beyond, and leaving behind an 'X' mark wherever they go. Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses. |
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| Executive Creative Director: |
| Ajay Gahlout |
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| Senior Creative Director : |
| Jossy Raphael |
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| Associate Creative Director
: |
| Jonathan George, Kushager Tuli
Account Management |
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| Senior Vice President : |
| Vishwajeet Singh Rana |
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| Vice President : |
| Kabir Singh Baidwan |
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| Account Director : |
| Aditi Sobti |
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| Group Account Manager : |
| Sanjana Arora |
|
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| Purpose
of the ad: |
BMW Group India's new advertising campaign 'Leave Your Mark', establishes the supremacy of BMW X range in the SAV segment. The campaign has been launched across leading television channels, print and social media. Announcing the launch of the all-new BMW X6, the campaign highlights the technical supremacy and driving capabilities of the BMW xDrive range including the BMW X3, the BMW X5 and the BMW X6. |
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| Production House: |
| Flying Pigs Production |
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| Executive Producer: |
| Salil Khurana |
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| Producer: |
| Suhana Sharma |
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| Director
: |
| Ehsaan Bhatti |
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| Agency: |
| Ogilvy & Mather, Gurgaon |
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| Planning Director
: |
| Prashant Halbe |
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| Medium
: |
| TV, Print, Digital |
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