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| Storyboard: |
The campaign brings alive 'Sachchi Advice' through an engaging story of two brothers playing carrom in their home. The older brother suggests to the younger brother to start saving instead of buying an expensive phone. This is followed a few seconds later with another suggestion to buy a less expensive phone and use the remaining amount to invest in an insurance policy. The younger brother casually shrugs off his older brother's suggestions with a few tongue-in-cheek retorts and asks why his older brother, at his age had not thought it important to save for the future.
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| Associate Producer : |
| Prasanna Naik |
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| Art Director : |
| Dhara Jain |
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| Costume Stylist : |
| Sanjana&Shrushti |
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| Offline Editor : |
| Shivkumar Panicker |
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| Online Editor : |
| Rajiv Sundararaju |
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| Sound Designer : |
| Darshan Nair |
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| Post Supervisor : |
| AkshayKamble |
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| Medium: |
| TV, Digital |
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| Purpose
of the ad: |
The new campaign emphasizes the importance and significance of honest advice which, usually comes from someone who has a genuine interest in your welfare. The central theme of the campaign is well captured with the tag line 'Sachchi Advice sirf apne hi dete hain'. The campaign has been designed by Ogilvy and Mather and will air for a period of 6 weeks beginning on August 20, 2015. |
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| Agency: |
| Ogilvy and Mather |
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| Director: |
| Vivek Kakkad |
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Producer: |
| Shahzad Bhagwagar |
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| Creative: |
| Piyush Pandey, Ajay Gahlaut, Vikash Chemjong, Basabjit Majumdar and Ranadeep Dasgupta |
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| Account Management: |
| Kapil Arora, Amarinder Butalia, Vaibhav Bist, Paavani Kaul |
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| DOP: |
| Anil Mehta |
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| Music Director: |
| Abhishek Aroroa |
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| DA: |
| Abhishek Sinha |
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