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| Storyboard: |
Success tastes the sweetest, so the idea was to create the world's most irresistibly sweet campaign. The communication sought to share the joy with everyone, so sweet TV commercials, city-specific radio spots, billboards and print ads, and dedicated digital microsite, all of these mediums have been directing the consumers to the sweetest destinations to be at. Maruti Suzuki is also offering sweets inside the malls, outside of the movie theatres, and inside the airplanes. |
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| Agency Films Team: |
| Suprotim Day, Dawa Lama |
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| Production House: |
| Red Ice Films |
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| Director: |
| Siddharth Sikand |
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| Producer: |
| Darshan Gokani, Vandana Singh |
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| Installation Artist: |
| Gopal Namjoshi [Gurgaon] & Rajesh Sawant [Mumbai] |
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| Medium: |
| TV, Digital |
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| Purpose
of the ad: |
The objective was not just to announce the 1 million milestone but also to enhance 'dzireability' for the brand, making it more aspirational for the younger audience and at the same time reinforcing the pride associated with owning a DZire. |
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| Campaign elements: |
| TVC, Radio, Print, Outdoor, Digital, Cinema, Activations, BTL |
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| Client: |
| Maruti Suzuki DZire |
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Creative Agency: |
| Dentsu Creative Impact, Gurgaon |
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| Branch Head: |
| Amit Wadhwa |
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| Executive Creative Directors: |
| Sumitra Sengupta & Deepak Singh |
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| Creative: |
| Anurag Bhalla, Hitesh Razdan, Sourabh Ahuja & Amit Sharma |
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| Account Management: |
| Arvinderjit Singh, Asif Shakeel, Raghvendra Singh, Anushka Kapoor, Sidharth Jaggi & Astha Jain |
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| Account Planning: |
| Kartikeya Srivastava, Krittika Chakraborty, Anupama Yadav |
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