19 August 2015 | Volume 41 - Issue No:94   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
iWorld | Video On Demand
WWE partners Vuclip for 'Direct-To-Fans' mobile service
Vuclip will stream WWE video clips to fans in India, Africa, the Middle East and South East Asia.
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McCann orchestrates Alpenliebe Juzt Jelly Raw Mango campaign
 
 
 
Storyboard:

The TVC showcases this irresistibility by turning the traditional family dynamics on its head. It tells you the story of a boy's father and grandfather who've conspired together to grab hold of the boy's Alpenliebe Juzt Jelly. As the duo discovers in thefilm, the boy is far too smart to fall in their trap.

 
 
Purpose of the ad:

Alpenliebe Juzt Jelly is one of the most loved confectionery brands in India and the communication for this new raw mango variant launch is targeted at reinforcing the brand's Irresistibility proposition.

 
Campaign:
Alpenliebe Juzt Jelly Raw Mango
 
Brand:
Alpenliebe Juzt Jelly
 
Client:
Perfetti Van Melle
 
Agency:
McCann Delhi
 
Creative Agency:
Prasoon Joshi(Chairman Asia Pacific, CEO & Chief Creative Officer India), Kapil Batra(Executive Creative Director)
 
Account Management:
Ashlesha Shukla, Abhimanyu Aggarwal, Sumanka Gandhi
 
Films Dept:
Jeet Kalra
 
Production House:
​QED
 
Director:
Abhijit Chaudhuri
 
DOP:
Avik Mukhopadhyaya
 
Producer:
Supratik Datta​
 
Music:
Amar Mangrulkar​
 
Medium:
TV, Digital​
 
 
    Watch the Video
 
 
     
MAM | Media and Advertising
ShopClues makes top talent acquisition for categories div
Raunak Raheja and Nitin Sharma appointed as directors of category management.
continue reading...
 
Television | TV Channels
IBF welcomes special Parliament session on GST
The government looks at holding special session in September and is in talks with all political parties to get the requisite 2/3 majority in Rajya Sabha.
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Television | Production House
Q1-2016: Despite drop in QoQ revenue, B.A.G. Films TV segment operating profit flat
Despite the drop in operating revenue, BAG Films TV segment reported almost flat operating profit at Rs 8.08 crore in the sequential quarters Q4-2015 and Q1-2016.
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Television | TV Channels
AFL signs colossal $2.5 billion deal with Murdoch's Seven & Foxtel
 
Regulators | I&B Ministry
Day 17: FM Phase III bidding picks pace; winning price touches Rs 1116 crore
 
 
Television | TV Channels
Zoom 'Turns On' its OOH blitzkrieg
 
Television | TV Channels
BARC India wins the 'Make In India Award for Excellence - 2015'
 
Television | TV Channels
ZMCL forays into English news broadcasting; names Rohit Gandhi as editor-in-chief
 
Regulators | TRAI
News Headline | No plans to remove 12 mins ad cap for TV channels: TRAI sources
 
MAM | Media and Advertising
Taproot creates Airtel Challenge TVC to mark 4G launch
 
MOVIES | Hindi
Box Office: 'Brothers' collects Rs 50 crore in opening weekend
 
MOVIES | Hindi
Universal Music releases 'Sholay' music to celebrate film's 40 years
 
Television | TV Channels
Zee names Sharlton Menezes as biz head of digital content
 
Regulators | I&B Ministry
I&B secy Bimal Julka stresses value of social media in reaching out to people
 
- Ad meter: Olx's 'phone a friend' ad wins hearts, Amway's TVC gets the dislike button
- Bawdy Copy: Corporate whispers in the ad corridors
- Now, award for 'real advertising' from IAA
- The rise of the independent advertising professional
  Source: ET
   
- Makers of 'Tension' ad face backlash
- Dish TV offers ad-free film viewing with DishFlix Box
- 'Brand Hyderabad' seems a sham
Source: The Hindu
   
- 'Vishnu' ad controversy: Dhoni says he did not pose for the cover photo
Source: One India
   
- Manyavar's I-Day ad campaign is a smart move to tap on festive season
- How crowdsourcing is making consumers part of brand story
Source: FE
   
- SA, NZ seek to strengthen their brand of cricket

Source: ESPN Cricinfo

   
- Reliance Jewels Adopts New Brand Philosophy

Source: Ad Age India

   
- Kangana Ranaut's box-office success brings 7 new brand deals

Source: Hindustan Times

   
- Premium U.S. based Men's wear brand Original Penguin enters India via Snapdeal

Source: Indian Retailer

   
- China's Meizu brand launch in India on 26 August; expected to launch MX5

Source: First Post

 
- Ex-Subway Spokesman Jared Fogle to Plead Guilty to Child Porn Charges: Report
- Today's Secret to Viral Marketing? One Clever Real-World Idea
- How L.A.'s Upright Citizens Brigade Theatre Filmed an Entire Improv Show on a Tiny Tour Bus
- Kathryn Hahn on Binge-Watching, Fashion Blogs and Why She's Not on Social Media
Source: Ad Week
   
- Fox.com Aims to Conquer Ad Avoidance With 'MasterChef Junior' Experiment
Source: WSJ
   
- Get ready for ads on the moon. Starting with this Japanese sports drink
Source: CNBC
   
- Pro-Trump PAC launches first online ad wave

Source: Fox News

   
- Perth Freight Link $21,000 Government ad criticised
Source: ABC.Net
   
- Campaign ad for Senator Elbert Guillory receiving backlash over racial slur contents
Source: KLFY
   
- Democratic Senate candidate in Ohio already under fire in new ad by Koch group
Source: US News
   
- Obama shares Mt. Rushmore with Stalin in ad along 41
Source: The North Western
   
- 2016 Election Digital Ad Spending Will Break $1 Billion
Source: Ad Age
     
MOVIES | Hindi
Universal Music releases 'Sholay' music to celebrate film's 40 years
Over the years Sholay has become a cult classic and was the first film to enjoy a 25-week run in over 100 cinemas.
continue reading...
 
MOVIES | Hollywood
AFM Pension Fund sues Sony, Universal, Warner over music streaming dues
The suit states that the five recording companies failed to make pension fund payments from foreign audio stream revenue and foreign and domestic ringback revenue.
continue reading...
 
         
   
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