| |
| Storyboard: |
the film features a young couple, played by Yudhishtir and Dubey.This time it is the wife (Ira), who instigates for a playful moment of intimacy and the husband (Yudhisthir) brushing it off ever so slightly. When she finally wraps her arms around him, he gives in and together they discover the romance in browsing for jewellery with BluesStone.com. |
| |
|
|
| Purpose
of the ad: |
Bluestone.com has launched a TVC, #AaoBrowseKarein featuring VJ Yudhisthir and actor Ira Dubey which focuses on keeping the spark alive in relationships by browsing for jewellery together. It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it. |
| |
| Client: |
| BlueStone.com |
| |
| Client Team: |
| Gaurav Singh Kushwaha |
| |
| Film Director: |
| Anil Ralph Thomas |
| |
| Production House: |
| Bombay Diaries |
| |
| Creative Agency: |
| Ralph and Das |
| |
| Medium
: |
| TV, Digital |
| |
 |
