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Storyboard: |
The film opens with pitching the proposition as a question to a young girl who then begins to imagine all that she can do (and much more) if this dream offer came to reality. The proposition will be brought alive through an integrated multi-media campaign. |
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Purpose
of the ad: |
Wouldn't it be nice if you could do more of the things you like to do? What if you could surf the internet, make video calls, or perhaps chat with your friends uninterrupted and without worrying about how much it costs? This monsoon you can do so because Vodafone has doubled your data allowance. The proposition of double data is brought alive through an interesting customer interview format. |
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Client: |
Vodafone India |
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Agency: |
Ogilvy & Mather |
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National Creative Director : |
Rajiv Rao |
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Creative Team: |
Jigi Dalal, Makarand Berde, Nandini Biswas, Alabhya Vaibhav, Sayan Sen Gupta, Parth Gadhia, Sudhir Pai, Rajdeep Ghosh, Rachit Narang, Devasish Vaghela
Production House: Nirvana films |
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Director: |
Rajiv Rao |
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Producer: |
Sunitha Ram |
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Medium
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TV, Digital |
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