13 August 2015  | Volume 41 - Issue No: 90   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
New case filed against Nestle India in Consumer Court
The complainant has sought a total claim of Rs 639.95 crore.
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Ogilvy brings alive key propositions of Vodafone Doubles
 
 
 
Storyboard:

The film opens with pitching the proposition as a question to a young girl who then begins to imagine all that she can do (and much more) if this dream offer came to reality. The proposition will be brought alive through an integrated multi-media campaign.

 
 
Purpose of the ad:

Wouldn't it be nice if you could do more of the things you like to do? What if you could surf the internet, make video calls, or perhaps chat with your friends uninterrupted and without worrying about how much it costs? This monsoon you can do so because Vodafone has doubled your data allowance. The proposition of double data is brought alive through an interesting customer interview format.

 
Client:
Vodafone India
 
Agency:
Ogilvy & Mather
 
National Creative Director :
Rajiv Rao
 
Creative Team:
Jigi Dalal, Makarand Berde, Nandini Biswas, Alabhya Vaibhav, Sayan Sen Gupta, Parth Gadhia, Sudhir Pai, Rajdeep Ghosh, Rachit Narang, Devasish Vaghela Production House: Nirvana films
 
Director:
Rajiv Rao
 
Producer:
Sunitha Ram
 
Medium :
TV, Digital
 
 
    Watch the Video
 
 
     
MAM | Media and Advertising
Viacom launches new ad sales division to lead GenX products
In a move to tap new social and data products for ad sales, Viacom has launched a new division within Viacom Ad Sales called Velocity Products Group, which is designed to bring multi-platform social partnerships, products, and services to clients.
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MAM | Media and Advertising
Cheil inks partnership with Sniper & Sooperfly for digital content
Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil's clients.
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MAM | Marketing
Q1-2016: Marico marketing spends at Rs 197.52 crore
The Business continues to gain market share in more than 95 per centof the portfolio reveals the company.
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TELEVISION | TV Channels
Ronnie Screwvala to launch mobile games, animation series & movie on Pro Kabbadi League
 
Satellites | Satellite Operators
ISRO to increase transponder capacity for Indian DTH players to use INSAT
 
 
TELEVISION | TV Channels
HBO to exclusively premier 'Show Me A Hero' in India
 
 
Television | TV Channels
Nikhil Wagle to helm new Marathi news channel Maharashtra One
 
Television | TV Channels
Sony Six and Kix rope in multiple brands for India VS Sri Lanka series
 
Cable TV | Multi System Operators
Home Ministry plans to scrap security clearance norms for MSOs
 
DTH | DTH Operator
Dish TV adds 9 Malayalam channels for Kerala market
 
Cable TV | Multi System Operators
Q1-2016: Hathway YoY revenue up 6%; Broadband subscription revenue up 56%
 
Cable TV | Multi System Operators
Siti Cable seeks shareholders' nod for raising $100 million
 
Regulators | TRAI
RS Sharma takes over as TRAI chairman from 10 August
 
- Amul ad awaits the result of upcoming Bihar Assembly elections
  Source: India
   
- Costs of ad blocking rise to nearly $22 billion
- Smile! Emoji is taking over advertising
Source: Asian Age
   
- M&M rolls out Rs 75 crore ad campaign for two wheelers, biggest ever for Mahindra Group
Source: ET
   
- Rand Paul launches anti-Trump attack ad - gets called a 'mess' in response
- Ad tech stocks are taking a battering
- #IndependenceDaySpl: The evolution of Indian Advertising since Independence
Source: BI
   
- Facebook announces auto-play video ads for its Audience Network ads

Source: FE

   
- Amazon shuts down product ads that divert traffic to other sites

Source: First Post

   
- Facebook struggles to sell ads in India

Source: India Today

   
- UPDATE 2-Tencent advertising boost softens blow of slower gaming growth

Source: Reuters

   
- Snapdeal points to abuse of freedom, pitches 'Freedom week'

Source: Campaign India

   
- Disney launches its theatrical brand with Beauty and the Beast

Source: BS

 
- Here's Why Making Super Bowl Media Day a Prime-Time TV Event Is Brilliant
- Why the CW Has Just One New Show This Fall-and a Cameo From Britney Spears
- For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV
- Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day
Source: Ad Week
   
- Facebook Brings Autoplay, Better Targeting To Its Mobile Ad Network, Grows Its Marketing Foothold
Source: Forbes
   
- Ad Blocking's Unintended Consequences
Source: HBR
   
- BBC3 ad spend to triple as TV channel set to close
- 'Distasteful' zombie ads banned from London Underground

Source: The Guardian

   
- Viacom Creates Group of Ad 'Experts' Within Sales Department
Source: Ad Age
   
- Police stop UK ad campaigns appearing on piracy sites
Source: BBC
   
- Fish tacos from Ad Mare on D is for Dinner
Source: CBC
   
- AdWatch: AT&T Welcomes DirecTV With New Ad Campaign
Source: WSJ
   
- Remake of 'Daisy' Ad Takes Aim at Iran Deal
Source: Forward
   
- Amazon Ending Pay-Per-Click Ad Program That Took Shoppers To Other Retail Sites, Creates Text-Only Ads
Source: Consumerist
     
MOVIES | Hindi
Ajay Devgn's 'Drishyam' declared tax free in UP
The film got a go-ahead for the supplementary budget proposal and was declared tax free in the state at a recent cabinet meeting.
continue reading...
MOVIES | Hollywood
AFM Pension Fund sues Sony, Universal, Warner over music streaming dues
The suit states that the five recording companies failed to make pension fund payments from foreign audio stream revenue and foreign and domestic ringback revenue.
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