11 August 2015  | Volume 41 - Issue No: 88   Facebook Twitter YouTube YouTube
 
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MAM | Marketing
Groupon India raises funds from Sequoia, rebrands as Nearbuy
Sequoia India backs early leader in $50 billion local commerce market.
continue reading...
 
 
 
 
Vodafone launches Double Data campaign
 
 
 
Storyboard:

The film opens with pitching the proposition as a question to a young girl who then begins to imagine all that she can do (and much more) if this dream offer came to reality. The proposition will be brought alive through an integrated multi-media campaign.

 
 
Purpose of the ad:

To further encourage adoption of mobile internet data as well as to reward existing pre-paid data users, Vodafone India has launched 'Double Data' offer. Pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone App, will enjoy double the value of the chosen data pack.

 
Agency:
Ogilvy & Mather
 
Credits:
Team Ogilvy
 
Medium :
TV, Digital
 
 
    Watch the Video
 
 
     
MAM | Media and Advertising
Maxus spreads 'everlasting love' via Platinum Guild India campaign
Maxus gives couples a platform to feature their cherished moments through video blogs; paves way for them to win platinum bands
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MAM | Media and Advertising
Jack in the Box Worldwide bags 'Socialathon Independent Agency of the Year' award
The agency also won three Golds, two Silvers and a Bronze at the event.
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iWorld | e-commerce
Best Foodworks invests in online fresh food store iOrderFresh
Brainchild of Nitin Sawhney, iOrderFresh currently operates in the Delhi-NCR region with a key proposition of 'Fresh Produce from Farm to Kitchen'.
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DTH | DTH Operator
Videocon d2h expands HD offering to 39, adds two new channels
 
TELEVISION | TV Channels
Sab TV to launch comedy reality show on 22 August
 
 
TELEVISION | TV Channels
Zee Café to air 'Look Who's Talking With Niranjan' season 2
 
 
TELEVISION | TV Channels
MN+ releases August lineup
 
Television | TV Channels
'bindass Naach' to launch on 16 Aug; gets social media marketing push
 
MAM | Media and Advertising
Jack in the Box Worldwide bags 'Socialathon Independent Agency of the Year' award
 
Television | Production House
Balaji Telefilms' promoters up stake to 47.29% post Star India's exit
 
iWorld | e-commerce
Best Foodworks invests in online fresh food store iOrderFresh
 
MAM | Media and Advertising
Shashi Sumeet Innovations to chart marketing strategy for Lalbaugcha Raja
 
Television | TV Channels
Reliance Broadcast Network ups Ashwin Padmanabhan as COO
 
MOVIES | Hindi
Mukta Arts signs MoU with Foxconn Technology
 
- Costs of ad blocking rise to nearly $22 bn: Study
  Source: ET
   
- Consumer goods makers step up ad spending
Source: Live Mint
   
- Ad-dendum by Amit Kekre: The choice is hers
Source: FE
   
- Make Tamil Nadu unit of AAP party to PIL on wasteful ad: Madras HC
Source: TOI
   
- Tyroo introduces Product Listing Ads to improve user experience

Source: TOI

   
- E-commerce could dominate marketing trends in 2015
- Outdoor Marketing in the Digital Age

Source: Pitch On Net

   
- Amagi to launch a new managed playout service

Source: Medianama

   
- Pranav Harihar Sharma Returns to Advertising, Joins Rediffusion Y&R

Source: Ad Age India

   
- Malaysia's Axiata Group buys Komli Media's Southeast Asia business for $11.25M

Source: Vccircle

   
- Shavon Barua joins PHD as managing partner
- HDFC Life signals #RayofHope with cancer survivor Lisa Ray

Source: Campaign India

 
- Stephen Colbert's Late Show Wish? That Donald Trump Stays in the Presidential Race
- New Cheil Worldwide North America CEO Will Get 'Aggressive' on New Business
- IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines
- Don't Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago
Source: Ad Week
   
- Foxtel customers angered by ads against same-sex marriage
Source: SMH
   
- DTAC pulls controversial iPhone ad
Source: Bangkok Post
   
- WATCH: Israeli Razor Ad Goes Viral

Source: Haaretz

   
- Why Ad Blockers Won't Destroy Online Advertising...Yet
Source: Forbes
   
- Ad platform MediaBrix unveils new Moments for mobile ads
Source: VB
   
- NFL Inks Multi-Year Content, Ad Deal With Twitter
Source: Hollywood Reporter
   
- Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
Source: Search Engine Land
   
- Job ad warns of boss who 'will incite anger and frustration'
Source: The Register.
     
MOVIES | Hindi
Box Office: 'Bangistan' bombs; 'Bajrangi Bhaijaan' crosses Rs 300 crore
'Bangistan' managed to put together just about Rs 1 crore on its opening Friday and despite expected improvement over Saturday and Sunday, the first weekend collections stand at a measly Rs 3.35 crore.
continue reading...
MOVIES | Hollywood
Delhi to host global animation film fest in October
The festival has roped in actor Javed Jaffrey as the brand ambassador.
continue reading...
 
         
   
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