The campaign highlights Amazon's strength in product offering of more than 2 crore products online. With this campaign, Amazon India takes the joy of online shopping to another level. Consumers in India always demand more and more options to choose across product types and categories. To create a strong impact in the minds of consumers and build its position in the market of having the largest product portfolio, Amazon India looks at the simple insight of "Aur Dikhao" or 'show me more' by stating that the real fun of shopping is in the choosing.

The 'Aur Dikhao' campaign portrays real life elements and reemphasizes that we Indian consumers love to review as many options before the final purchase decision. We have limited budgets, but we all want to see unlimited options. "Aur Dikhao, Aur Dikhao" is the raw truth that has been portrayed in the ad. The characters are real; no perfect models or perfect homes. It's real and identifiable the way Amazon India is.