"While waterproofing their homes people are concerned about their walls but they forget waterproofing the terrace which adversely affects the walls as well. With the new TVC, the company is educating consumers about terrace being the most important wall of any house and it is most critical to waterproof the same. The new TVC is simple and focused on its messaging of preventive waterproofing.

The ad film features a man holding a big blue colored board. The color of the board goes on changing from blue to green to pale yellow and so on. The man still standing in front of a white background takes the board above his head saying, "Ghar ki deewaron ke liye koi bhi colou rchunein… Par chat ke liye sirf Dr. Fixit ki waterproofing." It starts raining but the man is safely dry below the board he is holding. He continues, "Kyonki chat hai ghar ki sabse zaroori deewar."