The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns around the same. Brands like Philips, Syska, Eveready etc have outlined huge budgets to promote products and their associated advantages. Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. This time around they are back with a new campaign which talks about how one can light up other people's lives using Havells LED.

The TVC shows the key protagonists helping those in need by using Havells LED lights. Real life situations that lights up the heart and soul were created. Situation 1 - a little girl lends a helping hand to a poor kid to study in the night by keeping her LED lamp switched on through the night. Situation 2 - A shop owner volunteers to help a woman who happens to be waiting for someone outside his shop by switching on the LED lights in his shop. Situation 3 - a CEO of a company brings happiness to two young girls who are playing at an open space outside the office. Throughout the three TVCs, the core thought is beautifully summed in the campaign with the thought - 'Jab bill chhota hota hai, toh dil bada ho jaata hai'.