23 April 2015  | Volume 41 - Issue No:16   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
iworld | E-Commerce
The epic journey of online-only mobile brands: A game changer
According to iSpyPrice.com founder and director Suresh Sharma, the online-only model has stood the test of time and has been adopted by a number of brands.
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Haier: Jhukna Mat
 
 
 
Purpose of the ad:

The new TVC promotes the BMR range as the ideal home appliances for modern contemporary women of today who efficiently manage different roles in their lives.

 
Storyboard:

The TVC revolves around a day in the life of a modern contemporary urban woman and highlights slices of her life where she doesn't mind bending for celebrations, traditions, devotion, etc., but she doesn't need to bend for something that should offer convenience to her, like a refrigerator.

 
Client:
Haier
 
Agency:
TBWA\India
 
Media used:
TV, Digital
 
Production House:
Onions Creative Media
    Watch the Video
 
MAM | Marketing
Hindware appoints Shah Rukh Khan as brand ambassador
Khan will feature in Hindware's new 360 degree integrated campaign, which will be rolled out soon across all media channels.
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MAM | Media and Advertising
Askme bags advertising campaign of the year award at Indian eRetail Congress 2015
The award recognises innovative marketing initiative by Askme, which has garnered positive results for eRetailers.
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MAM | Media and Advertising
Omnicom's net income up 2% at $209 million in Q1 2015
The company was felicitated for the 'Advertising Campaign of the Year' at the Indian e-retail Awards 2015.
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TELEVISION | Production House
Barco & Fox ink deal to release films in panoramic movie format
 
Regulators | I&B Ministry
MIB gets BSI's ISO certification for Quality Management Systems
Technology | Software
Hungama launches Saregama Classic Catalogue
 
TELEVISION | TV Channels
Code Red to present a special series 'Talaash'
 
TELEVISION | TV Channels
Epic awaits BARC rollout; to launch new programming
 
Regulators | TDSAT
TDSAT rejects Star India's applications against Indusind, Goldstar
 
MAM | Media And Advertising
IPL Season 8's growth has been unprecedented: Rohit Gupta
 
TELEVISION | TV Channels
Cartoon Network named Best Licensor at Indian Retail Awards for 'Ben 10'
 
MAM | Media And Advertising
Vikram Sakhuja joins Madison Media as group CEO & equity partner
 
MAM | Media And Advertising
ShopClues' TVC named best ad campaign at Indian e-retail Awards
 
TELEVISION | TV Channels
"Media today is suffering from ideological corruption": Tulsidas Bhoite
 
- Facebook revenue jumps nearly 42% as mobile ad sales surge
  Source: ET
   
- International Advertising Association partners Global Effie Awards
- BMW Financial Services pitches 'complete experience' with #HalfNotFull stories
Source: Legally India
   
- Open letter to Aishwarya Rai Bachchan: This ad you figure in is insidiously racist
- Flipkart removes all books promoting sex-selection after online campaigning by gender activists
Source: Scroll
   
- Google spends record amount on lobbying in Q1 2015
- Kolkata brands jump on IPL bandwagon
Source: TOI
   
- Mobile and social are fueling massive digital-video advertising growth as dollars shift away from display ads
Source: BI
   
- SRK to endorse bathroom products brand hindware

Source: Zee News

   
- Shraddha Kapoor Wins the Brand Visionary of the Year 2015 Award

Source: India Glitz

   
 
- Food Network Beefs Up Its Prime-time Menu With 24 New Series
- Taco Bell's Hottest Hot Sauce Yet Is Coming on Cinco de Mayo
- Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts
- Only Roster Shops Will Get a Crack at Coke's U.S. Media Account
Source: Ad Week
   
- Reno ad exec behind effsort to redo iconic arch
Source: RGJ
   
- Google Using NFL Content as Leverage to Bolster YouTube Ad Sales
Source: WSJ
   
- 'Hot Pursuit' Leads TV Ad Spending, Industry Rebounds from Cold Week
Source: Variety
   
- Budweiser still dealing with blowback from anti-craft beer Super Bowl ad
Source: Fox News
   
- News sites lose German legal battle against ad blocking software
Source: The Guardian
   
- Crap ad app hack hole affects '100 MEELLLION'
Source: The Register
   
     
MOVIES | Hindi
'Haider' sweeps IIFA Technical Awards
This year’s Videocon D2H IIFA Weekend celebrations are slated from 5 - 7 June in Kuala Lumpur.
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MOVIES | Hollywood
Christian Bale, Brad Pitt, Ryan Gosling, Steve Carell cast in ‘The Big Short’
The movie is being produced by Paramount Pictures along with New Regency and Plan B Entertainment.
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