This campaign is an extension of its overall brand goal of driving life changing experiences for lakhs of small and medium business owners across the country. It has tried to capture the success stories of some of the sellers who are already selling on Snapdeal and growing their business exponentially. Snapdeal's effort through this campaign is to reach out to millions of entrepreneurs, small and medium businesses across the country to sell their products online on our platform.

The campaign focuses on sellers who have built their brands and expanded their business on Snapdeal's platform. It also talks about the various benefits of selling online, and how small businesses can grow through Snapdeal.