| |
| Purpose
of the ad: |
|
Known for its quirky communication, the new TVC is all about enjoying the lighter moments of life. In the TVC, Alia Bhatt is seen in a playful and mischievous avatar, bringing to life Perk's new 'Jiyo Lightum Light' campaign.
|
| |
| Storyboard: |
|
The ticklish storyline of the TVC, begins with a shot of Alia Bhatt enjoying a Perk bar with her girlfriend. The first bite of the chocolate sparks her naughty side and she goes on to play an innocent prank on two men in the vicinity.
Client -Mondelez India Foods
|
|
|
| Client: |
|
Mondelez India Foods |
| |
|
Agency: |
| Ogilvy |
| |
| Creative
team: |
| Ogilvy |
| |
| Production House: |
|
Tubelight Films |
| |
| Media
used: |
| Television, Digital, OOH |
|
