17 April 2015  | Volume 41 - Issue No:12   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Media And Advertising
Dentsu Aegis Network to acquire Forbes Consulting Group
The company has an established reputation for providing insights into what emotional motivations drive the purchasing behaviour of consumers.
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Bluestone: Love is the best investment
 
 
 
Purpose of the ad:

As tradition remarks', making an investment on Akshaya Tritiya is known to be sacred, it brings abundance and love to in life and relationships, making it stronger by allowing it to grow and prosper through the most trying times. The campaign showcases the precious investment people make in their lives for their loved ones which can re-ignite the spark in relationships by bringing one closer to the other.

 
Storyboard:

The ad film portrays a young urban couple who steal small moments out of their busy schedules to appreciate one another. The husband gifts the wife a beautiful Kuber Yantra pendent from BlueStone signifying how loving gestures can go a long way in keeping the romance alive.

 
Client:
Bluestone
 
Agency:
The Thinking Machine Asia, Jakarta
 
Creative team:
Anil Thomas
 
Media used:
TV, Digital
 
Production House:
Next Generation
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MAM | Media and Advertising
MEC launches regional e-commerce consultancy
The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery.
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MAM | Media and Advertising
WPP buys Medialets to measure mobile campaign ROI for clients
Medialets offers software tools to help marketers manage and measure the complete return on investment of mobile ad campaigns.
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iworld | Over The Top Services
ErosNow launches movie streaming service with Asianet Broadband
Offers one month free subscription on launch of service.
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Regulators | TRAI
TRAI chairman wants debate to settle net neutrality not spars between companies
 
iWorld | Telecom
Telecom Italia & Rupert Murdoch’s Sky partner for Internet TV service
iWorld | Gaming
Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers
 
MAM | Marketing
PromaxBDA announces speakers for its 12th edition
 
TELEVISION | TV Channels
Zee TV programming head Namit Sharma quits
 
MAM | Media And Advertising
Leagues propel Indian sports industry to Rs 48,069 million in 2015: GroupM
 
TELEVISION | TV Channels
Colors clinches IIFA Awards from Star
 
TELEVISION | TV Channels
Network18, TV18 report growth in revenue & operating profit for FY-2015; Q4-15
 
MAM | Media And Advertising
“It was friends & food that made Crash the IPL possible”: Nikita Deshpande
 
TELEVISION | TV Channels
Star Pravah adds new show to boost early primetime
 
MAM | Media And Advertising
Dentsu launches corporate VC fund with $42 million corpus
 
- Independent ad firm Scarecrow makes it to thenetworkone list
  Source: Live Mint
   
- Rajkumar Hirani talks about film censorship with ad gurus
Source: DNA
   
- Netflix CEO Says Will Stick With Ad-Free Model in China Push
Source: NDTV
   
- Foursquare unveils location-based ad service
Source: Hindustan Times
   
- Will this 'Pyaasi Chudail' replace Virat and Ranbir in the next Pepsi IPL ad?
Source: India TVNews
   
- Marissa Mayer redoes Yahoo's search deal with Microsoft, makes huge changes
- Subscription-video services are benefiting as cord cutters look for cheaper ways to access TV shows and movies

Source: BI

   
- Infectious wins the creative duties of Wunderbar Kids

Source: Campaign India

   
 
- Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online
- Pandora Increases Programmatic Offerings, Allows For Demographic Targeting
- Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others
- Guide to the 2015 NewFronts and Upfronts
Source: Ad Week
   
- Prominent Catholics Sign Full-Page Ad Asking Pope to Remove SF Archbishop
Source: NBC Bayarea
   
- Ad Tech And Mobile In Focus In Microsoft And Yahoo's Renewed Search Deal
Source: Tech Crunch
   
- Labour launches David Cameron attack ad aimed at Facebook and Twitter
Source: The Guardian
   
- eMarketer: Social Ad Spending Will Hit $23.68 Billion Globally This Year
Source: Marketing Land
   
- With Snapchat's First Ad Format on Hold, Focus Shifts to Live Event Feeds
- Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods
Source: Ad Age
   
     
MOVIES | Hindi
Kalki Koechlin’s ‘Margarita, With A Straw’ gets thumbs up from industry
A film by Sonali Bose, Margarita, With A Straw has already reached various film festivals like Toronto, Busan and Cannes amongst others winning recognitions to its credit like the best actress and the best film awards.

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MOVIES | Hollywood
Cannes: Filmmakers asked to apply for India Pavilion by 20 April
An India Film Guide featuring details of registered participants will also be brought out for distribution during this international fete at the Pavilion.
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