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| Purpose
of the ad: |
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The creative of the print campaign showed foundation stones of largely publicized government projects. These foundation stones were the first and last step of the developments. There has been no progress made on these schemes after their inauguration. Even as everything around it is in a state of absolute decay and ruin, the foundation stone stands a stark reminder of outright government indifference.
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| Storyboard: |
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The copy of the ads appealed the readers to open their eyes and react. A call of action was generated where in the readers were requested to act as citizen journalists and share instances of such neglect by the government through pictures, emails, WhatsApp, or by contacting the Mathrubhumis agents and reporters.
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| Client: |
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Mathrubhumi |
| |
|
Agency: |
| DDB Mudra South and East |
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| Creative
team: |
| Siraj Thyagarajan, Arun Shankar, Jaffer Vemmully |
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| Media used: |
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Print |
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