10 April 2015  | Volume 41 - Issue No:07   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Marketing
Mindshare leads Media Abby Awards metal tally; Bennett, Coleman & Co. leads publisher category
Screwvala in an interview with Indiantelevision.com shares his guidelines for young aspirants.
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Cardekho.com: 'Mr. I Know'
 
 
 
Purpose of the ad:

With the IPL 2015 set to take off, there will be similar such conversations that people will engage in during the course of the tournament. But there's one man – 'Mr. I Know' – whose opinion will matter during the course of the IPL. He is an interesting character who knows almost everything under the sun. And he is not only equipped with knowledge that's razor-sharp but also with a sharper tongue that cuts everyone's sentence and quickly forms his own.

 
Storyboard:

Just to reiterate the mannerisms of Mr. I Know - he is an interesting character who knows almost everything under the sun. But even this Mr. I Know gets confused when it comes to buying a car. He is blindfolded by the plethora of suggestions thrown at him by relatives and friends. That's when cardekho.com comes to his rescue providing him true facts about cars so that he can make a rational decision.

 
Client:
CarDekho
 
Agency:
Linen Lintas
 
Creative team:
Linen Lintas
 
Media used:
TV, Digital
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MAM | Media And Advertising
Paytm launches Rs 50 crore marketing campaign for IPL
The outlay for this marketing campaign is in the range of Rs 50 crore, where Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians.
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iworld | Broadband
Reliance Jio to provide 4G at Wankhede Stadium during IPL
Around 30,000 people who will come to see the eighth edition of the Indian Premier League (IPL) will be able to enjoy the services.
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MAM | Marketing
Goafest Creative Abby judging begins in full earnest
The Jury chairs were released to the media by the Goafest Creative Abby Award Governing Council.
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iWorld | Over The Top Services
YuppTV app hops on to Vizio Smart TVs
 
TELEVISION | TV Channels
Sony to push digital platform Liv for 'Indian Idol Junior' auditions
MAM | Marketing
‘India Property Insider’ debuts in UAE, ties-up with GN Media to target Indian Diaspora
 
TELEVISION | TV Channels
Dolce & Gabbana to feature on CNN’s ‘Talk Asia’
 
iWorld | Video On Demand
Star India partners Accenture for Hotstar
 
TELEVISION | TV Channels
Varun Mathur quits Nimbus Sports; to partner ITW Sports for new venture
 
TELEVISION | TV Channels
Times Television Network rebrands; launches new logo, tagline
 
TELEVISION | TV Channels
“Good ideas always find an investor, so there is no point compromising with the idea:” Ronnie Screwvala
 
MAM | Media And Advertising
IPL 8: Kings XI Punjab tops sponsorship list with 20 partners
 
MAM | Media And Advertising
Paytm launches Rs 50 crore marketing campaign for IPL
 
TELEVISION | TV Channels
8 Reasons to tune in to Indian Premier League 8
 
- Viral on Facebook: Ad showing gods wearing 'helmets'
  Source: India Today
   
- Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies
- We're looking for the most crazy-beautiful ad agency staff photos you've got
- Android is actually a pretty terrible business for Google
Source: BI
   
- E-retailers spending big bucks on advertising, while customer service takes a backseat
Source: Money Life
   
- Large-scale Google malvertising campaign hits users with exploits
Source: Channel World
   
- The epic journey of online-only mobile brands
Source: The Hindubusinessline
   
- Premium Indian origin tea and coffee brand 'Bonhomia' raises $2 million from Kanwaljit Singh and others

Source: Your Story

   
- A Top Advertising Company Launches Pay Per Click Management Services

Source: Promotion World

   
- India to spend Less than $1 billion on digital advertising in 2015

Source: Media Newsline

 
- Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast
- CBS Strikes New Deals for All Access Streaming Service
- Quiz: How Well Do You Know Your Agency Acronyms?
- How Ad Blocking Could Affect YouTube's Subscription Model
Source: Ad Week
   
- An Ad-Free Paid Version of YouTube Is Definitely Coming
Source: Time
   
- And then there's Canceled Rob Lowe; DirecTV pulls ad campaign, and not because it's weird, reports say
Source: Nola
   
- Fair City's Tommy plays Rory McIlroy's dad in new Nike ad
Source: Independent
   
- 'Game of Thrones' star lends voice to new Chrysler ad
Source: Detroit News
   
- Growth of Ad Blocking Adds to Publishers' Worries
Source: WSJ
   
- Why This Ad Agency Creative Has Worn the Same Outfit for the Last Three Years
Source: Ad Age
   
- Report: Stephen Ross's influence couldn't keep AD Dave Brandon at U-M
Source: M Live
   
     
MOVIES | Hindi
‘Amitabh Bachchan receives Padma Vibhushan amidst thunderous applause
Due to illness, 92-year-old veteran actor Dilip Kumar, who was also one of the Padma Vibhushan awardees, could not attend the civil investiture ceremony held at the majestic Durbar Hall of Rashtrapati Bhavan.
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MOVIES | Hollywood
Wiz Khalifa's tribute song to Paul Walker in 'Furious 7' goes viral
The heart touching track featured in the movie is a tribute to late Paul Walker
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