1 April 2015  | Volume 40 - Issue No:99   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Media and Advertising
Kyoorius launches 'Melt'; says not competing with Goafest

The two day festival in partnership with GroupM and Zee will be held in Mumbai on 21 and 22 May.

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Alphonso - The king of mangoes
 
 
 
Purpose of the ad:

Tropicana Slice has always epitomised the love affair between mangoes and mango lovers. This year, it has extended that love affair, wherein Katrina is in pursuit of the King of Mangoes – the royal Alphonso. The look and feel for this year's campaign is very fresh and contemporary, set in a brilliant mango orchard.

 
Storyboard:

The TVC shows Katrina enter a mango orchard and pluck a ripe Alphonso mango, when Aditya confronts her, pointing out that it is a private farm. Katrina playfully distracts him, while she runs to a shed with the mango, only to find it full of crates of Tropicana Slice Alphonso bottles. She picks up a crate and puts it in her car and makes good her escape, waving cheerily to Aditya.

 
Client:
PepsiCo India
 
Agency:
JWT
 
Creative team:
Sumati Singh
 
Production House:
Cutting Edge Films
 
Media used:
Television, Digital, OOH
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MAM | Media and Advertising
Saina Nehwal’s brand value set to soar with World No. 1 title
Experts say that the badminton ace, who earlier commanded a price tag of Rs 70 lakh to Rs 80 lakh could now easily command for Rs 1 crore or upwards, provided she maintains her current position for a while.
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MAM | Media and Advertising
SureWaves appoints Swapnil Limje as VP - biz planning and strategy
In his new role, he will drive identification and evaluation of new business opportunities for the company.
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iworld | E-Commerce
Havas Media Group appoints Damien Marchi as global head of content
The Emmy Award winner is based in the Havas Paris HQ and reports directly to the company's global managing director Dominique Delport.
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TELEVISION | TV Channels
Diamond Toons partners Fox Star Studios for 'Chacha Chaudhary and Mr. X' comic
 
TELEVISION | TV Channels
BBC Tamil TV news bulletins launched on Thanthi TV
TELEVISION | TV Channels
Sun TV Network presents ‘Comedy Awards 2014’
 
 
 
TELEVISION | TV Channels
Rajat Sharma gets Padma Bhushan, Sanjay Leela Bhansali, Tarak Mehta receive Padma Shri
 
Specials | Event coverage
IPL is the largest reached sports event in 2014: FICCI KPMG Report
 
TELEVISION | TV Channels
&TV replaces Shah Rukh Khan’s show with two new fiction dailies
 
TELEVISION | TV Channels
Sony Aath to broadcast Pepsi IPL 2015 in Bengali
 
TELEVISION | TV Channels
Dr. Sumit Chowdhury joins BARC India as technical advisor
 
MAM | Media And Advertising
Indian ad spends to grow by 11.3% in 2016; digital to lead way: Carat
 
TELEVISION | TV Channels
Narendra Modi congratulates Ronnie Screwvala on his debut book
 
- Companies like Olx, TaxiForSure start placing targeted ads on e-tail sites
- Nature's Care: Latest campaign for the organic soil brand
- he search for one ring to bind ad festivals in India is on!
- Multi Screen Media to launch Sony Kix to air IPL season 8
  Source: ET
   
- Snapchat has to re-do its initial meetings with advertisers because two top sales execs have left
- Why the playing field is now level for digital marketers of all sizes
- Google just upped the pressure on Microsoft with a bunch of dirt cheap Chrome computers
Source: BI
   
- Ashapura Intimates Fashion to open its 10th exclusive brand outlet in Ahmedabad
Source: Live Mint
   
- A Top Marketing Firm Covers Copywriting as a Critical Component to a Good SEO Campaign in 2015
Source: Promotion World
   
- Pressman Advertising Ltd appoints Director
Source: Equity Bulls
   
- Mobile ad network Seventynine pivots to an in-app video platform, what's on offer?

Source: VC Circle

 
- Discovery Leverages Global Reach in Multi-Network Upfront
- Mcgarrybowen N.Y. Hires a New President
- 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat
- Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out
Source: Ad Week
   
- Google Says 5% Of Visitors To Its Sites Have Ad Injectors Installed
Source: Tech Crunch
   
- For Google and search ad revenue, it's a glass half full
Source: CNET
   
- Rabbi Shmuley Up with Full-Page Ad Slamming Iran Deal
Source: National Review
   
- Time Warner's TNT And TBS' Ad Income Will See Slower Growth Amid Softer Ratings, Weaker Markets
Source: Forbes
   
- Mental health group wants BMW to pull ad featuring 'crazy' woman
Source: Washington Post
   
- Medium Poaches Vox Sales Exec to Build Nascent Ad Business
Source: Ad Age
   
     
MOVIES | Hindi
Amitabh Bachchan felicitated by Egyptian Academy of Arts
Megastar Amitabh Bachchan, who has been named for the Padma Vibhushan this year, will receive an honorary doctorate from the Academy of Arts, Egypt during a visit to as chief guest of the mega festival ‘India by the Nile’.
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MOVIES | Hollywood
Paramount Pictures to stream ‘Interstellar’ on UltraFlix streaming network
Under the agreement, the film will be available on UltraFlix from 31 March.
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