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Purpose
of the ad: |
Tropicana Slice has always epitomised the love affair between mangoes and mango lovers. This year, it has extended that love affair, wherein Katrina is in pursuit of the King of Mangoes – the royal Alphonso. The look and feel for this year's campaign is very fresh and contemporary, set in a brilliant mango orchard.
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Storyboard: |
The TVC shows Katrina enter a mango orchard and pluck a ripe Alphonso mango, when Aditya confronts her, pointing out that it is a private farm. Katrina playfully distracts him, while she runs to a shed with the mango, only to find it full of crates of Tropicana Slice Alphonso bottles. She picks up a crate and puts it in her car and makes good her escape, waving cheerily to Aditya.
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Client: |
PepsiCo India |
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Agency: |
JWT |
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Creative
team: |
Sumati Singh |
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Production House: |
Cutting Edge Films |
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Media
used: |
Television, Digital, OOH |
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