08 September 2014  | Volume 39 - Issue No:62   FacebookTwitterYouTubeYouTube
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MAM | Media and Advertising
The future is about reinventing and recasting: Rohit Ohri
In the coming months, the agency aims to bring some of the technology platforms it has in Denstu Inc to India.
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A quirky twist to dialing 100!
 
Client:
Mumbai Police
 
Production house:
Eeksaurus
 
Storyboard:

In the midst of the revelry, devotion and sweet music filling your ears, Mumbai Police in its fight against terror has launched another campaign. The video which has been designed in a spot the suspicious object game format. The campaign has been designed to encourage the citizens of Mumbai to be more vigilant when they go out to worship Ganpati Bappa.

 
Agency:
Ogilvy Mumbai
 
Creative Team:
Harshad Rajadhyaksha, Kainaz Karmakar, Ashok Karkala,Gaurav Kumar
 
Media Used:
Theaters
 
Purpose of the ad:
To spread awareness and create vigilant citizens through their video 'Mumbai Ke Liye 1 Minute'.
   Watch the Video
 
IWORLD | Social Media
95% of the worlds online public conversation about TV is on Twitter: Rishi Jaitly
At a recently held conference, Jaitley spoke about the relationship between the social media platform Twitter and TV and how they work together.
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MAM | Marketing
Tata Starbucks charts its steady growth plan
The company, which is looking at the premium segment at present, may look at mid-segments as well.
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TELEVISION | TV Channels
MIB gives licence to 12 new channels
This includes one news and 11 non-news channels.
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CABLE TV | Multi System Operators
Arasu Cable to now foray into broadband service with Railtel
 
TELEVISION | TV Channels
News Time to change its content strategy
MAM | Marketing
Microsoft Devices launches Nokia X2 in India
 
 
TELEVISION | TV Channels
RIL will stand the test of time: Raghav Bahl
 
Cable TV | Multi System Operators
DEN Networks to launch a TV channel
 
TELEVISION | TV Channels
Life OK drops to number 6 in the ratings chart
 
MAM | Marketing
'Mary Kom' a hit amongst advertisers
 
Regulators | TDSAT
Broadcaster or distributor has to give reasons for differential rates for different MSOs: Naveen Chawla
 
Movies | Hindi
Bang Bang releases Meherbaan- its new romantic song
 
TELEVISION | TV Channels
Star Sports receives permission to broadcast in regional languages, 4 new channels to be launched
- Mamata lashes out at media for 'slander campaign'
- 'Rotten mangoes' on lips, Mamata hits out at media
  Source: TOI
   
- Motorola Is The Latest Company To Join The Smartwatch Traffic Jam Ahead Of Apple's Big Launch
Source: BI
   
- Mary Kom Praises Priyanka Chopra For her Role
Source: NDTV
   
- Ranbir Kapoor lookalike photo goes viral!
Source: Pinkvilla
   
- Man sets record for highest auto fare ever paid
Source: Firstpost
   
- United Nations Alliance of Civilizations and BMW Group Announce 2014 Intercultural Innovation Award Winners
Source: PR News Wire
   
- Motorola Moto G (Gen 2): A Worthy Successor?
Source: NDTV
   
- PODCAST: Everything You Need To Know About Apple's Big Event
Source: BI
 
- Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny
- Saks Fifth Avenue CMO Mark Briggs Explains Sweeping Changes
- State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video
Source: Ad Week
   
- The 9 Habits You Develop In College That Will Haunt Your Wallet
Source: Forbes
   
- Saturday Meal Plan: Your Week 2 TV Viewer's Guide
Source: CBS Sports
   
- In Iraq, fight against Islamic State has produced some unlikely facts on the ground
Source: Washington Post
   
- Google goes more Apple than ever in ad for rebranded mobile app
Source: Cnet
   
- Mystery Shrouds NY Couple's Crash off Jamaica
Source: ABC News
   
- Despite disappointing playoff loss to Pawtucket, the Syracuse Chiefs claim big-picture win
Source: Syracuse
   
MOVIES | Hollywood
Guinness Book of World Records 2015 to be star studded
A week before her death, Rivers suffered a cardiac arrest and had been on life support at New York's Mount Sinai Hospital.
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MOVIES | Hindi
Sidharth Malhotra to travel time in his next film
The yet untitled film is said to be a love story with a twist and will be directed by debutante Nitya Mehra.
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