| Storyboard: |
|
The
TVC opens with a family
drawing room setup where
two families are meeting
for matchmaking of prospective
bride & groom. The protagonist
of the TVC is a family
priest who is busy matching
the horoscopes of the
boy and girl. Some tense
moments later, the visibly
happy priest lets the
family know that the horoscope
matches perfectly and
it is time for celebrations.
He quips, "Ek Cup
Mohani to Banti Hai"
and expresses his desire
to celebrate this happy
occasion with a cup of
Mohani Tea. A quick cut-over
of the Mohani Good Time
and Mohani Evergreen Tea
establish the brands as
the celebration of happiness.
The concluding shot shows
a juxtapose of the happy
bride & groom's family
with the children to be
wedded and the Priest
enjoying a cup of Mohani
Tea each. Thus, synergising
the message of Mohani
Tea being the agent of
celebration.
|
| |
| Client: |
| Mohini Tea |
| |
| Agency: |
| Insight Vision |
| |
| Media
Used: |
| Print, Television, Radio, Outdoor, BTL and Digital. |
| |
| Purpose
of the ad: |
| To establish tea-drinking as the requisite to celebrate happiness of life. |
|
