Yoto put this tongue wagging to quirky uses. To match up to the scale of the brand, it needed to up the ante with the new commercial.

The insight of the film derives from the fact that most foreign languages are difficult to learn and take time to master. If only there was a language class that allowed us to instantly learn a new language.

The film opens on a simpleton with an unexpected problem -he has trouble serenading Japanese women. So he joins an unconventional language class whose teaching method involves showing the student a Center Fruit. On seeing the chewing gum, the man’s tongue starts going 'laplap' uncontrollably and in the process he learns fluent Japanese and even wins over his dream girl.