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Agency: |
Lowe Lintas |
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Storyboard: |
The TVC portrays Allu Arjun romancing his girlfriend, played by actor, Regina Cassandra, outside her house when her brother reaches on his scooter and spots them. To avoid getting reprimanded by the brother, a quick-thinking Allu Arjun pretends to be a cop (as he is wearing Khakhi pants), and starts interrogating the brother before he can question Allu Arjun. While interrogating him, he tells the brother to upgrade from his scooter to something that suits him more. The brother, a little embarrassed about his scooter, asks Allu Arjun the cop how he can get money for a better vehicle. Allu Arjun tells him to post an Ad for his scooter on OLX in order to get money to upgrade. Allu Arjun shows him how he can download the OLX mobile App and post an Ad. Within minutes of posting the Ad for the scooter the brother starts getting calls from buyers. This distracts him from Allu Arjun, who leaves the scene, happy to have intelligently evaded a confrontation with the brother. A confident and victorious Allu Arjun walks away saying, "Ammeyandi Boss" which roughly translates to "Bech De Boss" in Telugu.
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Client: |
OLX |
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Creative
team: |
Amer Jaleel, Shriram Iyer, Vaishnav Balasubramaniam, Manzoor Alam, Anshul Nagpal |
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Production House: |
Blackbox Films |
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Purpose
of the ad: |
To appeal to the masses and the youth alike especially down south to deliver OLX's message of 'unclutter' and 'upgrade' with absolute ease. |
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