25 September 2014  | Volume 39 - Issue No:75   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
   
     
 
SEPCIALS | Event Coverage
IDOS 2014: India's broadcast, DTH & cable television industry's captain congregate
The three day summit will kickstart from 25 September in Goa.
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Allu Arjun Joins The 'Bech De' Revolution
 
 
 
Agency:
Lowe Lintas
 
Storyboard:

The TVC portrays Allu Arjun romancing his girlfriend, played by actor, Regina Cassandra, outside her house when her brother reaches on his scooter and spots them. To avoid getting reprimanded by the brother, a quick-thinking Allu Arjun pretends to be a cop (as he is wearing Khakhi pants), and starts interrogating the brother before he can question Allu Arjun. While interrogating him, he tells the brother to upgrade from his scooter to something that suits him more. The brother, a little embarrassed about his scooter, asks Allu Arjun the cop how he can get money for a better vehicle. Allu Arjun tells him to post an Ad for his scooter on OLX in order to get money to upgrade. Allu Arjun shows him how he can download the OLX mobile App and post an Ad. Within minutes of posting the Ad for the scooter the brother starts getting calls from buyers. This distracts him from Allu Arjun, who leaves the scene, happy to have intelligently evaded a confrontation with the brother. A confident and victorious Allu Arjun walks away saying, "Ammeyandi Boss" which roughly translates to "Bech De Boss" in Telugu.

 
Client:
OLX
 
Creative team:
Amer Jaleel, Shriram Iyer, Vaishnav Balasubramaniam, Manzoor Alam, Anshul Nagpal
 
Production House:
Blackbox Films
 
Purpose of the ad:
To appeal to the masses and the youth alike especially down south to deliver OLX's message of 'unclutter' and 'upgrade' with absolute ease.
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MAM | Media and Advertising
GroupM takes over 49% stake of Haworth
The media agency will also provide a global expansion platform for Haworth and its clients.
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MAM | Media and Advertising
Twitter India appoints Anupam Dixit as its first industry manager
He will be responsible for providing support for Indian advertising campaigns leveraging the company's platform.
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MAM | Media and Advertising
L&K Saatchi & Saatchi wins Emirates' west Asia & Indian Ocean mandate
The agency's Mumbai office will manage the mainline and digital creative services for the airlines.
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Regulators | TRAI
TRAI seeks to exempt small Internet Service Providers from tariff reporting requirement
 
TELEVISION | TV Channels
Zoom promotes the trending phenomenon of 'selfie'
Specials | Event coverage
MIPCOM launches global channel distribution day in partnership with AIB
 
iWorld | Social Media
IMImobile to power BBC's mobile and social audience engagement
 
TELEVISION | TV Channels
&pictures airs 'Fusion Flicks' all week!
 
TELEVISION | TV Channels
SAB TV's 'Family Funathon'was a grand success with families
 
TELEVISION | TV Channels
Sony Max's 'No Talkies Returns'a box-office hit with media agencies
 
 
TELEVISION | TV Channels
Star Plus''Iss Pyaar Ko Kya Naam Doon' travels to Namibia
 
TELEVISION | TV Channels
FC Goa announces Virat Kohli as its new co-owner cum ambassador
 
TELEVISION | TV Channels
GEC is not Disney's priority, says Siddharth Roy Kapur
 
TELEVISION | TV Channels
"We have to drive BARC to measure outside of TV, on different screens": Sudhanshu Vats
 
TELEVISION | TV Channels
DD appoints Tauquir Zaidi as ad sales head
 
iWorld | Gaming
Nazara Technologies launches 'Bang Bang' mobile game
 
TELEVISION | TV Channels
IBN Network gears up for the most extensive coverage on Modi's much awaited trip to the US
- Coke and Pepsi pledge to reduce calorie consumption
- Responsible Marketing: Food giants to stop targeting kids in ads and promotions
Source: ET
   
- Advertising watchdog upholds complaints against 110 cos including Amazon, Hindustan Uniliver
Source: Financial Express
   
- Budweiser Continues Its Domination Of Viral Advertising With Another Tearjerker Puppy Ad
- SOCIAL-MEDIA ADVERTISING: The Rush Into Social Is On, Led By Spending On Mobile And Programmatic
Source: BI
   
- Facebook to soon unveil a direct advertising platform
Source: IT Voir
   
- Comcast accuses Discovery of 'extortionate demands' in merger filing
Source: Live Mint
   
- GM's Cadillac adopts new naming scheme as part of brand overhaul
Source: BS
   
- Aditi Rao Hyadri romances Rajkummar Rao in the new ad of Cadbury
Source: India.com
   
- Atif Aslam stars in new Q Mobile Ad
Source: Oye Times
 
- Is a Longer, Interactive Pre-Roll Ad Better Than Breaking Up Video Content?
- Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It
- This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid
- How Tiffany's Iconic Box Became the World's Most Popular Package
Source: Adweek
   
- Roz Purcell's Newbridge ad banned for being 'exploitative' ... after just one complaint
Source: Independent
   
- 'Duck Dynasty' star cuts ad for 'kissing congressman' opponent
Source: Washington Post
   
- Budweiser ad uses puppy love to remind viewers not to drink and drive
Source: NY Daily News
   
- Rauner uses Harold Washington criticism of Quinn in new ad
Source: Chicago Tribune
   
- New Apple print ad shows actual iPhone 6 and iPhone 6 Plus sizes
Source: Apple Insider
   
- Microsoft's new Surface Pro 3 ad chases NFL stars and Beats marketing
Source: The Verge
   
- Suffolk U. halts edgy ad campaign positioning the school as anti-elite
Source: Biz Journals
     
MOVIES | Hindi
Jagran Filmfest to screen over 100 films in Mumbai
The festival began with a 106 minute film 'The Woods Are Still Green' by Slovenian filmmaker Marko NaberSnik.
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MOVIES | Hollywood
Angelina Jolie to direct Richard Leakey biopic on ivory poaching
Titled Africa, the story has been penned by the Forest Gump screenwriter Eric Roth.
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