| |
| Agency: |
| Lowe Lintas & Patners |
| |
| Storyboard: |
|
There is a growing trend of nuclear families where both parents are working, particularly in urban India. To meet tight deadlines at work, many parents end up spending not just weekdays, but even weekends on their computers or mobile phones. Kids fill this vacuum in their lives by playing games on a digital screen instead of in the playground. They miss out on the 'real' joys of life.
Mothers are especially concerned about making their kids' childhoods happy and healthy.
Kissan understands pressures of the modern world and the aspirations of the parents, particularly mothers, for their children. Kissan believes that spending time together with loved ones is the key to the real joys of life. The new Kissanpur film launched by Kissan propagates this philosophy.
|
|
|
| Client: |
|
Kissan (Unilever India) |
| |
| Creative
team: |
| Arun Iyer, Rajesh Doraiswamy, Ameya Kovale, Shalini Avdhani, Pankaj Kharode, Hardi Pithva, Vitthal Kusumkar |
| |
| Production House: |
|
Film Philosophy |
| |
| Purpose
of the ad: |
|
To encourage parents to team up with their kids to share the joy of planting tomato seeds and nurturing them to see them grow and bear fruits and thus helping the parents and kids to bond together. |
|
