22 September 2014  | Volume 39 - Issue No:72   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
   
     
 
MAM | Media and Advertising
Scarecrow ropes in Anjali Rawat as ECD Art
The Mumbai office will now be divided in three art groups headed by Kapil Tammal, Zohar Furniturewala and Rawat.
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Arjun Kapoor to play 'the new cool' for Flying Machine
 
 
 
Agency:
Lowe Lintas Bangalore
 
Storyboard:

The film begins in a hotel where Arjun Kapoor is staying. He has given his Flying Machine denims to the laundry and calls the housekeeping for the same. The rest of the film depicts how the hotel's staff members react to Arjun's request. A cat and mouse chase ensues between the attendants to deliver his denim.

 
Client:
Flying Machine
 
Creative team:
Arun Iyer, Rajesh Ramaswamy, Kishore Mohandas, Nischal Thapa, Rexena Devraj, Smitha Alva
 
Production House:
Nomad Films
 
Purpose of the ad:
The idea behind the campaign was to use Arjun Kapoor as himself. The brief thus was to create a story that revolved around Arjun and his pair of Flying Machine denims.
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MAM | Marketing
Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign
The company is targeting the 18-25 age group male through its latest product.
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MAM | Marketing
Luxury goods market in India on a lower growth curve
The 'Global Powers of Luxury Goods' report says that the very rapid growth of recent years have created a bottle neck.
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MAM | Marketing
Aligned with 2020 vision, Coca Cola launches Zero
A first for the Company, the entire launch event was broadcast live on www.coca-colaindia.com.
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MAM | Media and Advertising
Scarecrow ropes in Anjali Rawat as ECD Art
 
MAM | Marketing
Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign
TELEVISION | TV Channels
1 million people extend their support to NDTV-Aircel ‘Save Our Tigers’ signature drive
 
iWorld | eNews
BBC Earth Lands on BBC.com
 
 
TELEVISION | TV Channels
Star Plus' 'Yeh Hai Mohabbatein' gets dual time slot
 
TELEVISION | TV Channels
"I was about to quit journalism a decade back": Arnab Goswami
 
TELEVISION | TV Channels
"Indian media is going through a digital tsunami": Aroon Purie
 
TELEVISION | TV Channels
Star World Premiere HD to celebrate first birthday with 24 new series
 
TELEVISION | TV Channels
Annu Kapoor returns to the small screen with 'Family Antakshri'
 
MOVIES | Hindi
Deepika Padukone in a new avtar in 'Lovely'
 
CABLE TV | Multy System Operators
Digitisation to add 80 million digital subscribers by 2018: PwC report
- Google's DoubleClick ad servers served malicious ads to millions of users: Report
Source: DNA
   
- Rights group alleges racism in Champions League ad
Source: Assamtri Bune
   
- Extract| The Small Business Online Marketing Handbook
- We've not cracked digital monetization model: J.B. Perrette
Source: Live Mint
   
- Salman savvy helps his brand's chequered past
- Why a journalist should run your brand
- Toshiba Lighting looking to set up manufacturing base in India
Source: BS
   
- Fawad Khan and Sonam Kapoor share notes about fashion from Khoobsurat at the Reliance Trends store
Source: TOI
   
- Akhil becomes brand ambassador of Titan
Source: India Glitz
   
- Delhi Metro trains to display advertisements to augment revenue
Source: ET
 
- Watch this weird new ad urging women to break up with their boyfriend Barack Obama
Source: VOX
   
- Budweiser 'Be(er) Responsible' ad will give you chills
Source: My Fox Twin Cities
   
- Weird Sennheiser Ad Says Urbanite Headphones Were 'Born to Pamper' Ears
Source: Mashable
   
- 'Red Band Society's' 'Scary Bitch' ad deemed 'too offensive' for LA buses
Source: Hypable
   
- NY DAILY NEWS: Shocking Anti-Jihad Ad Campaign Coming to Buses, Subways
Source: Breit Bart
   
- Dems target Grimm in new TV ad
Source: The Hill
   
- Anti-Muslim Ad Campaign to Run in New York
Source: Tele Surtv
   
- WPP firm acquires majority stake in Mongolian ad agency
Source: The Daily Star
     
MOVIES | Hindi
Deepika Padukone in a new avtar in 'Lovely'
Composed by Dr. Zeus, 'Lovely' has been penned by Jiwan Mann, Kumaar and crooned by Kanika Kapoor, Ravindra Upadhyay, Miraya Varma and Fateh.
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MOVIES | Hollywood
Jack Hudson to play title role in 'Ben Hur'
Directed by Timur Bekmambetov and scripted by John Ridley and Keith Clarke, the film is expected to be released on 26 February 2016.
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