| Storyboard: |
|
Technology is prevalent
from the smallest component
like a nut to the designer
who conceives futuristic
bike concepts and the
TVC shows how this spirit
of zidd makes each of
these elements significant.
The TVC is a narrative
about this zidd for each
of these elements 'the
nut's zidd to be unshakable,
the engine's zidd to amaze
the world, the wheel which
will shorten distances,
the rider who will not
be deterred with challenges,
the engineer who will
never give up and the
designer who will design
the unthinkable. Hero's
world does't depend on
hope, but on zidd, the
obsession with technology
which is making the future
at Hero MotoCorp, a reality
today.
|
| |
| Client: |
| Hero MotoCorp |
| |
| Agency: |
| L&K Saatchi & Saatchi |
| |
| Creative
team: |
| Rahul Nangia, Ruchika Parab, Pritam Shettigar, Paritosh Lonkar, Shahid Shehzad |
| |
| Production
house: |
| Crazyfew Films |
| |
| Purpose
of the ad: |
| To re-enforce who and what Hero has always been and what Hero believes in. |
|
