| |
| Agency: |
| FCB
Ulka, Bangalore |
| |
| Storyboard: |
|
The film is set in a fashion
studio, where the protagonist
(fashion designer) is
working on her creation.
The pack, which is the
other character in the
film, is patiently waiting
and singing to the beautiful
lady. Once done with her
work, our woman turns
to the pack and celebrates
the accomplishment with
it. The jingle is the
soul of the film. It gives
the brand a voice, bringing
it to life.
|
|
|
| Client: |
|
ITC Foods |
| |
| Creative
team: |
| KS
Chakravarthy, Dharmesh Shah,
Rama Krishnan |
| |
| Production
House: |
|
Electric Dreams |
| |
| Purpose
of the ad: |
|
The brand has arrived at
a stage where it needed
to broad base the thought
and appeal to larger audience. |
|
