11 September 2014  | Volume 39 - Issue No:65   FacebookTwitterYouTubeYouTube
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TELEVISION | TV Channels
IBF appoints Uday Shankar as the new president
He replaces Man Jit Singh, who held this position for the last two years.
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Dressed to Thrill, Bajaj Pulsar
 
Agency:
Mio
 
Client:
Bajaj Auto
 
Storyboard:

The new look Pulsars '˜Dressed to Thrill'commercial has the trademark Pulsar high-octane energy with the stunts going a step further to provoke a merging of the rider’s style with his machine.

The communication needed to engage the audience and drive advocacy online. This needed to be done remaining true to the Bajaj Pulsar DNA.

 
Agency:
Mio
 
Media Used:
Television, Digital (Microsite / Site Capturers / Banners / YT / Facebook / Twitter )
 
Creative Team:
Siddhartha Dutta, Abhijit Parab, Amit Rane
 
Production House:
LemonTree Film Services
 
Purpose of the ad:
To thrill all the PulsarManiacs with its stunning new look.
   Watch the Video
 
MAM | Media and Advertising
RB appoints McCann World Group for Dettol in India
GroupM ESP facilitates deal with Oppo India as title sponsor and Birla White as central associate sponsor.
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MAM | Media and Advertising
Carat Media wins the media mandate of Shaze
The account will be handled out of Mumbai office.
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MAM | Media and Advertising
Digital Quotient launches audience marketing platform - 'arQ'
Integrated platform for mining data for real-time audience-marketing intelligence.
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DTH | DTH Operator
Dish TV gets shareholder assent to borrow up to Rs 3000 crore
 
TELEVISION | TV Channels
Gautam Bhanot joins NewsX as national revenue head
TELEVISION | TV Channels
Life Ok's Ek Boond Ishq celebrates its one year completion
 
TELEVISION | TV Channels
Sunburn Goa announces the phase Two Early bird tickets
 
 
Regulators | I&B Ministry
Digicable Network among MSOs denied permanent licence, three new MSOs get licence this month
 
Regulators | TDSAT
Star and Zee not conspiring to drive Hathway out of business: Star India counsel Rakesh Dwivedi
 
TELEVISION | TV Channels
TV industry gears for 13th Indian Telly Awards
 
TELEVISION | TV Channels
IBF appoints Uday Shankar as the new president
 
TELEVISION | TV Channels
Zee TV to tell a unique story
 
Movies | Hindi
'Happy New Year' presents a new romantic number - 'Manwa Lage'
 
TELEVISION | TV Channels
Wave World Kabaddi League claims better TV ratings than HIL and IBL
- Why advertisements do not define personal relationships and mindsets
  Source: TAA
   
- Timeline of Kashmir Floods: 879 AD to 2014, Nature Wreaks Havoc on Valley Every 50 Years
Source: Micro Finance Monitor
   
- BE Agency Reckoner 2014: O&M is top ad agency, Mindshare leads media agencies
- BE Agency Reckoner: Top 10 Creative Geniuses of the ad world
Source: ET
   
- Haryana: Congress,INLD use ad campaigns to fire barbs at each other
Source: HT
   
- Congress alleges irregularities in ad hoardings; demands probe
Source: IBN Live
   
- Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums, Many Times Over
Source: BI
   
- U.S. CFTC to allow commodity hedge funds to advertise to public
Source: In.Reuters
 
- Could Minecraft Become Microsoft's Next Halo?
- Share of Female Creative Leaders Winning Awards Rises in Ad Annual
- Activision's $500 Million 'Destiny' Launch Shows Power of Online Video
Source: Ad Week
   
- Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
Source: Search Engineland
   
- How Meaningful Are Video Ad Revenues For Facebook?
Source: Forbes
   
- Mobile video ad fraud is a growing problem. AnyClip Media thinks it can solve it
Source: Venture Beat
   
- Charlie Baker launches first TV ad of general election
Source: Boston Globe
   
- Marketers Aren’t Sure Where Minecraft Fits In Their Ad Plans–If It Does At All
Source: WSJ
   
- Apple Watch Ad Reveals Secret Feature: Time Travel
Source: Mashable
   
MOVIES | Hollywood
11 films from India at Busan this year, festival to show 100 feature films
To be held between 2 and 11 October, the Festival will open and close with two films from Greater China.
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MOVIES | Hindi
'Happy New Year'presents a new romantic number - 'Manwa Lage'
Penned by Irshad Kamil and sung by Shreya Ghoshal, Arijit Singh,'Manwa Laage'is a melodious song composed by musical duo Vishal-Shekhar.
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