10 September 2014  | Volume 39 - Issue No:64   FacebookTwitterYouTubeYouTube
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MAM | Marketing
Amagi's new identity reflects its global outlook
The company will start operations from London from this month end.
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"Suno nahin dekho', says CarDekho.com
 
Client:
CarDekho.com
 
Storyboard:

'Suno nahin dekho' - that portrays the differentiation that CarDekho.com offers its users. The campaign has been conceptualized based on the insight that everybody has an opinion and that one should listen to all of them, but the final decision should be taken by individuals on their own accord. That's the message that the new CarDekho.com TVC conveys, albeit in an entertaining and relevant way.

 
Agency:
Linen Lintas
 
Creative Team:
Jaideep Mahajan, Pranav Harihar Sharma
 
Production House:
FilmFarm
 
Purpose of the ad:
To tap into the online auto marketplace that is witnessing its fair share of excitement at the moment.
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TELEVISION | TV Channels
Champions League T20 2014 gets two key sponsors
GroupM ESP facilitates deal with Oppo India as title sponsor and Birla White as central associate sponsor.
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TELEVISION | TV Channels
Wave World Kabaddi League claims better TV ratings than HIL and IBL
A month since its launch, the League has attained an all-India rating of 0.05 average rating points as compared to 0.03 average rating points for HIL's last edition and 0.028 average rating points for Indian Badminton League’ s last edition.
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TELEVISION | TV Channels
Colosceum gets Siddharth Anand Kumar on board
Kumar will head the fiction department at the production house with an aim to strengthen the space.
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TELEVISION | TV Channels
Cartoon Network's talent search heads to the Philippines
TELEVISION | TV Channels
Cartoon Network's talent search heads to the Philippines
 
TELEVISION | Production House
Fremantlemedia set to enthrall global audiences with trailblazing new formats
 
TELEVISION | TV Channels
MAX2 amasses love for good movies through #isupportgoodmovies
 
TELEVISION | TV Channels
BBC World News and bbc.com announce month of China specials programmes
 
TELEVISION | TV Channels
India TV announces the Second Edition of Salaam India Awards
 
 
DTH | DTH Operator
Going FTA suits most broadcasters and advertisers
 
Regulators | I&B Ministry
I&B Ministry may relax FTA channels from proposed 10+2 ad cap
 
TELEVISION | TV Channels
"Any model that guarantees 70% of your revenue is a great business to be in": Fraser Castellino
 
Regulators | TDSAT
Star and Zee not conspiring to drive Hathway out of business: Star India counsel Rakesh Dwivedi
 
TELEVISION | TV Channels
TV industry gears for 13th Indian Telly Awards
 
Movies | Hindi
Mary Kom fails to earn big bucks at BO
 
TELEVISION | TV Channels
9XM celebrates Bollywood with '9XE'
- Apple's New iPhone 6 Ads Feature Jimmy Fallon And Justin Timberlake
  Source: BI
   
- China Mobile jumps the gun with an ad of the two iPhone 6s models
Source: GSM Arena
   
- E-commerce players drive ad spends in 2014
- Media owner floated dodgy ad agency
Source: TOI
   
- Facebook’s value tops $200 billion on mobile-ad optimism
Source: Live Mint
   
- Hooda's Rs. 100 crore ad-blitzkrieg jacks up stakes for others
- Now TV ad promotes 'green' sex, organic condoms!
Source: HT
   
- Malicious Advertising Hits Amazon, YouTube an d Yahoo, Cisco Says
Source: Computer World
   
- Mobile Advertising Rockets In India, World's Fastest-Growing Smartphone Market
Source: Forbes
   
- Vodafone launches new post-paid offering Vodafone Red
Source: BT
   
- BE Agency Reckoner 2014: The methodology to the madness
Source: ET
 
- Vice Ventures Further Into Film With Skater Documentary
- Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants'
- How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes
- Wired Names Kelleher as New Publisher
Source: Ad Week
   
- Justin Timberlake and Jimmy Fallon Star in First iPhone 6 Ad
- Beats' Serena Williams Ad Will Inspire the Crap Out of You
Source: Mashable
   
- USC AD Pat Haden fined $25,000
Source: Espn
   
- YouTube Touts Collective Digital Studio’s ‘Video Game High School’ in New Ad Campaign
Source: WSJ
   
- Monica Wehby backs gay marriage in TV ad
Source: Politico
   
- Google Chrome is to blame for a massive increase in online ad blocking
Source: Beta News
   
- Graduate who held up sign advertising himself at Waterloo Station starts work after he's handed dream job by passing commuter
Source: Daily Mail
   
MOVIES | Hollywood
Makers of 'Harry Potter' to come up with 'Paddington'
Produced by David Heyman, it is a story of a lovable bear and is based on the famous book and TV series ‘Paddington Bear’ by Michael Bond.
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MOVIES | Hindi
About 45 films to participate at the Voices from the Waters International Filmfest
The films have been chosen from over 20 countries and will be screened in Bangalore.
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