8 October 2014  | Volume 39 - Issue No:81   Facebook Twitter YouTube YouTube
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Regulators | I&B Ministry
DAS task force to meet on 8 October amidst protests
Local cable operators who have already expressed their protest at not being given a voice in the task force have not been invited to the meeting.
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Allu Arjun Joins The 'Bech De' Revolution
 
 
 
Storyboard:

The TVC that is in Telugu portrays Allu Arjun romancing his girlfriend, played by actor, Regina Cassandra, outside her house when her brother reaches on his scooter and spots them. To avoid getting reprimanded by the brother, a quick-thinking Allu Arjun pretends to be a cop (as he is wearing Khakhi pants), and starts interrogating the brother before he can question Allu Arjun. While interrogating him, he tells the brother to upgrade from his scooter to something that suits him more. The brother, a little embarrassed about his scooter, asks Allu Arjun the cop how he can get money for a better vehicle. Allu Arjun tells him to post an Ad for his scooter on OLX in order to get money to upgrade. Allu Arjun shows him how he can download the OLX mobile App and post an Ad. Within minutes of posting the Ad for the scooter the brother starts getting calls from buyers. This distracts him from Allu Arjun, who leaves the scene, happy to have intelligently evaded a confrontation with the brother. A confident and victorious Allu Arjun walks away saying, "Ammeyandi Boss" which roughly translates to '‘Bech De Boss" in Telugu.

 
Client:
OLX
 
Agency:
Lowe Lintas
 
Creative team:
Amer Jaleel, Shriram Iyer, Vaishnav Balasubramaniam, Manzoor Alam, Anshul Nagpal
 
Purpose of the ad:

Urging people to upgrade using the OLX mobile App

    Watch the Video
 
MAM | Marketing
SC Panel announces guidelines for govt ads
As per the report, the guidelines recommend that names and pictures of political parties and their office bearers should be not mentioned in government advertisements.
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MAM | Media and Advertising
MEC appoints Marie-Claire Barker as global chief talent officer
Marie-Claire Barker previously worked with Ogilvy Group for six years where she worked as chief talent officer, responsible for driving and delivering talent strategy for their 22,000 staff, globally.
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TELEVISION | TV Channels
Satyamev Jayate’s impact on digital
The show which highlighted the need for better sporting facilities in the country, got even the Sports Minister backing the initiative.
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TELEVISION | TV Channels
Indian cricketer MS Dhoni forays into football
DTH | DTH Services
Tata Sky revives Indian poetry with Javed Akhtar
 
TELEVISION | TV Channels
Romedy Now sets the festive season aglow this October
 
TELEVISION | TV Channels
Big Magic announces its Karwa Chauth special
 
TELEVISION | TV Channels
Meelo Evaru Koteeswarudu (MEK) Season 2 to commence soon
 
 
TELEVISION | TV Channels
Epic channel set to roll out by end 2014
 
TELEVISION | TV Channels
Life OK revamp: From being alternate to primary
 
TELEVISION | TV Channels
BARC India likely to roll out weekly data
 
TELEVISION | TV Channels
Star Plus to host awards based on Box office collections
 
TELEVISION | TV Channels
Vinod Kapri quits News Express
 
iWorld | Te-commerce
JAlcatel’s smartphone 'Onetouch Fire C' launches on Flipkart's Big Billion Day Sale
 
TELEVISION | TV Channels
"Jazba Hai To Mumkin Hai" on radio to complement Aamir Khan's Satyamev Jayate on TV
- BJP ad campaign, spinoff jokes make parties see red
Source: TOI
   
- Dove's mother-daughter ad explores body image
Source: Campaign India
   
- Your customers are on mobile. Where is your ad-spend this festive season?
Source: Pitchon Net
   
- Alia Bhatt in Malaga shooting for an ad
Source: Bollywood Hungama
   
- Your bowl of instant noodles is not as healthy as ad claims
Source: Ahmedabad Mirror
   
- The Death Of Network TV Approaches: Apple, Pepsi And McD's Told To Cut Millions From Their TV Budgets
- The 10 Things You Need To Know In Advertising This Morning
Source: BI
   
- Why the mysterious, new enterovirus outbreak is baffling experts
Source: VOX
   
- UK digital advertising spend up 16.6 percent in first half of 2014
Source: In.Returns
 
- MDC's Assembly Gets Bigger Through Another Merger
- And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course
- Facebook Reportedly Launching an App Designed to Hide Your True Identity
- AOL Video President Ran Harnevo Is Leaving the Company
Source: Adweek
   
- Ad of the Week: BBC Music, God Only Knows
Source: Creative Review
   
- House GOP candidate takes heat for using Foley beheading video in ad
Source: Fox News
   
- Discovery’s Velocity Thinks Small To Gain Bigger Flow Of Ad Dollars
Source: Variety
   
- GOP Ad Claims ISIS Plot to Attack U.S. Via ‘Arizona’s Backyard’
Source: Times
   
- Wonga TV ad banned for not showing cost of borrowing
Source: FT
   
- It's About to Get Harder to Claim Ignorance on Ad Fraud
Source: Ad Age
     
MOVIES | Hindi
Shah Rukh Khan receives Britain's Global Diversity Award
He was presented with the Award for his outstanding achievements in the field of cinema and his involvement in philanthropic endeavours.
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MOVIES | Hollywood
Voice cast announced for 'Angry Birds'movie
The likes of Jason Sudeikis, Josh Gad, Danny McBride and Peter Dinklage have given the voiceover in the animated film adaptation of Angry Birds
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