| |
| Media
used: |
|
TV, Print, Cinema and Digital |
| |
| Storyboard: |
|
Fickle is Fun captures
the indecisiveness of
the evolved, fashion forward
women in a witty and light
hearted manner. It had
a perfect match with the
new line of offerings
from Lavie, the sheer
number of choices a woman
would have to make and
unmake to come to a decision.
With this, the endeavor
is to create a happy,
carefree and proud world
of Lavie women. The campaign
was shot in Cape Town,
South Africa with international
models using the products
and propagating Fickleness
as an attitude and way
of life.
|
|
|
| Client: |
|
Lavie |
| |
| Agency: |
| Cheil
India |
| |
| Creative
team: |
| Nima
Namchu |
| |
| Production
house: |
| Flying
Pigs |
| |
| Purpose
of the ad: |
|
To make the brand more
aspirational and stylish,
to appeal to a more evolved
woman.
|
|
