| |
| Purpose
of the ad: |
|
To
excite people who have
not experienced and engaged
with the brand so far
and will also resonate
well with more than a
million people who have
been to Imagica already
and will help the brand
re-engineer the word of
mouth through them.
|
| |
| Storyboard: |
|
A series of films depicting
humorous and touching
human stories under the
tag line ‘Kahaaniyan
Banti Hain’ for Adlabs
Imagica.
These
films are aimed at establishing
Imagica as a destination
that has an impact on
every visitor. The campaign
conveys the stories of
people from all walks
of life and of different
ages who visit this magical
world of IMAGICA and the
manner in which this visit
changes their lives thereby
leaving them with lasting
and unforgettable memories
of their experience at
the theme park.
|
|
|
| Client: |
|
Imagica |
| |
| Agency: |
| Leo
Burnett |
| |
| Creative
team: |
|
Vikram Pandey, Akshay Seth,
Prasad Patil, Ganesh Nayak,
Sidharth Mehta, Rwitayan
Mukherjee, Santosh Harmalkar |
| |
| Production house: |
|
Chrome Pictures |
| |
| Media
used: |
| Television,
Print, Cinema, OOH, Digital |
|
