30 October 2014  | Volume 39 - Issue No:94   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Abhijit Avasthi bids adieu to Ogilvy
He is currently serving his notice period and will be associated with the agency as creative consultant on a few projects.
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Time for boring lunch breaks to take a break
 
 
 
Purpose of the ad:

To let consumers know of Dominos new offering - Oven-baked Subwich.

 
Storyboard:

The TVC's shows a husband who is on a leave, trying to make lunch (unsuccessfully) while the wife in office orders a Subwich for lunch for herself and her husband, brings alive the communication tagline of 'ab lunch mein khud bhi khaaiye, aur apnon ko bhi khilaiye', establishing that the new oven-baked Subwich is always a good lunch option.

 
Client:
Domino's Pizza
 
Agency:
Contract Advertising
 
Creative team:
Ashish Chakravarty
 
Production house:
Still Waters Films
 
Media used:
Television, Print, In-store collaterals
    Watch the Video
 
MAM | Media And Advertising
Leo Burnett rides away with Bajaj Discover
The mandate will see the agency crafting communications for Bajaj Discover that spans across disciplines.
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TELEVISION | TV Channels
NBA and IBF to approach govt bodies regarding broadcasting woes
Meetings will happen with the Prime Minister, Finance Minister and the I&B Minister in the next few days.
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DTH | DTH Operator
Dish TV reports improved results for Q3-2015
Dish TV India Limited (Dish TV) announced addition of 3,78,000 subscribers in the quarter taking net subscriber base to 1.21 crore at the end of the quarter.
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TELEVISION | TV Channels
DD to mark 50 years of the 1965 Indo-Pak war
 
TELEVISION | TV Channels
Big Magic launches weekend property 'Shahi Shanivaar'
TELEVISION | TV Channels
Discovery Science unfolds 'How The Universe Works'
 
 
IWolrd | Gaming
'Happy New Year' game is our biggest marketing tool: Shah Rukh Khan
 
SPECIALS | Event Coverage
"The news industry is fighting amongst itself": Rajat Sharma
 
TELEVISION | TV Channels
'Skyscraper Live with Nik Wallenda' to air on Discovery Channel on 3 November
 
SPECIALS | Event Coverage
Share of news channels in total AdEx is encouraging: CVL Srinivas
 
SPECIALS | Event Coverage
Television and online medium need different approach for revenue making
 
TELEVISION | TV Channels
Jawhar Sircar elected VP in Asia Pacific Broadcasting Union against heavy odds
 
Movies | Hindi
The 7th Indian News Television Summit a roaring success
- Here's The Insane Way Sugar Used To Be Marketed As A Diet Aid
- Here Are The Rude Words UK Advertisers Are Allowed To Use
- Big Twitter Investor Defends The Company After Jim Cramer Slams Twitter CEO As 'Incoherent'
Source: BI
   
- Nasscom to launch program to connect large IT firms with startups
- Pick up in volume growth key to Nestle's prospects
Source: BS
   
- Zambia's Scott becomes Africa's first white leader in 20 years
- UPDATE 1-Why U.S. green groups are talking about abortion this election
Source: Reuters
   
- Twitter's efforts to engage users yet to fully pay off: Analysts
- YouTube plans paid, ad-free video service
Source: TOI
   
- Leaked Motorola Droid Turbo ad features James Franco
Source: Gsmarena
   
- Angry Boy to rescue BCCI's ad revenues
Source: ESPN Cricinfo
   
- How rich governments use compassion as an excuse to let thousands of migrants die
Source: VOX
   
 
- The New World Cup Logo Has People Scratching Their Heads
- Brand of the Day: Dunkin' Donuts Is Making a Croissant Donut, but Don't Call It a Cronut
- The 3 Reasons Why Infiniti Picked Crispin
- Why Did Taco Bell Just Wipe Out Its Social Media Accounts?
Source: Adweek
   
- Powerful 'I am a Redskin' ad from Minneapolis agency
Source: My Fox Twincities
   
- CMO Today: Facebook's Ad Business Beats Estimates
Source: WSJ
   
- Google Exploring Ad-Free Subscription Based YouTube
Source: Trak
   
- The Definitive Guide To The Digital Display Ad Ecosystem
Source: Marketing Land
   
- Rob Astorino's wife cuts ad attacking Gov. Cuomo as polls show her husband with big deficit among women
Source: NY Daily News
   
- Ad Spending Tops $1 Billion; Dark Money Groups Buy Significant Share
Source: Opensecrets
   
- Five Things a DSP Should Look For In a Mobile Ad Exchange
Source: Adotas
     
MOVIES | Hindi
Kunal Kapoor's passion for racing takes him to Abu Dhabi
Kunal Kapoor signed up for Formula 3 training course at the Formula 1 racing track in Abu Dhabi
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MOVIES | Hollywood
Third 'Avengers' movie to be split into two par
Named Avengers: InfinityWars, the first part will be released on 4 May 2018 while the final part is slated to hit theatres on 3 May 2019
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