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Purpose
of the ad: |
To let consumers know of Dominos new offering - Oven-baked Subwich. |
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Storyboard: |
The TVC's shows a husband who is on a leave, trying to make lunch (unsuccessfully) while the wife in office orders a Subwich for lunch for herself and her husband, brings alive the communication tagline of 'ab lunch mein khud bhi khaaiye, aur apnon ko bhi khilaiye', establishing that the new oven-baked Subwich is always a good lunch option.
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Client: |
Domino's Pizza |
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Agency: |
Contract Advertising |
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Creative
team: |
Ashish Chakravarty |
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Production house: |
Still Waters Films |
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Media
used: |
Television, Print, In-store collaterals |
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