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| Storyboard: |
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The campaign unfolds in a unique visually-stunning jelly world where it is possible to do things that are not possible in the world we live in, making the jelly world so fascinating. With characters made out of jelly, the campaign brings to life jelly's colorful, wobbly, malleable and translucent characteristics.
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| Client: |
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Perfetti Van Melle |
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| Agency: |
| McCann Delhi |
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| Creative
team: |
| Prasoon Joshi, Kapil Batra, Rohit Devgun, Suparv Chotmarada, Jeet Kalra, Utsav Khare |
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| Production
house: |
| Soda Films​ |
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| Media
used: |
| Television, Print |
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| Purpose
of the ad: |
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The campaign focuses on the everyday, inane situations that surprisingly become exciting in the jelly world aptly capturing the campaign theme 'Jelly ki duniya, mast duniya'.
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