27 October 2014  | Volume 39 - Issue No:91   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
TELEVISION | TV Channels
Star's youth-turn
Keeping true to its philosophy, 'Rishta Wahi, Soch Nayi', the number one GEC is now tilting towards the younger generations.
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Kingley's 'Honesty is the best policy'
 
 
 
Storyboard:

T The short film begins with 'Pia', a young working mother, receiving an early morning call from her father reminding her about her mother's birthday. The film, in Pia's narration, goes on to speak about how her father is the 'problem solver' and the mother is the 'emotional anchor'. In one such video chat, her family seems to have invited Pia home for Diwali. But she passes on the invitation saying that she has work and a party to host at home. Her mother points out that she hadn't come home the previous year too. Pia promptly exits the conversation saying she is receiving a call on her cell phone. Her parents are heartbroken.

A few days before Diwali, Pia video calls her mother to ask for a laddoo recipe but receives no response. Her father too doesn't respond, prompting the concerned daughter to call her neighbours to check on them. Reassured, she returns to the daily grind. Pia then looks up the recipe online and makes the laddoos with her daughter looking on. She remembers her days as a young girl spending Diwali at home. She makes up her mind to go home this Diwali much to the pleasant surprise of her husband. The family reaches her parental home only to find a lock on the door. Pia finds out from the neighbor how much her not visiting them had upset her parents. Pia and her family wait for the parents to return home. When they do, Pia is relieved to see them and gets teary-eyed.

The film ends with a voiceover: 'Zindagi kahin bhi le jaye, pyaar wapas le hi aata hai' (Wherever life may take you, love will bring you back).

 
Client:
PepsiCo
 
Agency:
JWT
 
Creative team:
Sonia Bhatnagar
 
Production house:
Red Ice Production
 
Media used:
Digital
 
Purpose of the ad:

The joy of celebrating any occasion with your family is unmatched. This Diwali, the brand wanted to cherish this affectionate bond and help people relive these moments which often get missed in our always on and virtually connected lifestyle.

    Watch the Video
 
TELEVISION | TV Channels
7th Indian News Television Summit: Innovation for higher ad revenue
Industry stakeholders will gather to discuss innovative methods to increase cash flow in news networks.
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MAM | Marketing
Meet the Heart: Zomato shows its passion for food
The company worked closely with Helvetic Brands of Switzerland to develop the design for the logo.
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MAM | Marketing
Barbeque Nation to firm up mass media communication plans for fiscal 2015
A typical opening is preceded and followed for a while by radio jingles, outdoor billboards within the catchment areas of the new restaurant and print ads in mainline media in that city.
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TELEVISION | TV Channels
The twin tragedies of Indian football that went unnoticed
 
iWorld | Broadband
Proposal for FDI by Sistema Shyam Tele Services rejected by government
TELEVISION | TV Channels
BBC World Service to Launch The Conversation
 
TELEVISION | TV Channels
Shah Rukh Khan inaugurates the new identity of ABP News SBS at Telebrations
 
iworld | Social Media
Fans get clicking for Parineeti
 
TELEVISION | TV Channels
Big Magic Ganga to celebrate Chatt from 25- 30 October
 
TELEVISION | TV Channels
'Hum Hain... Umeed-e-Kashmir' says Zee TV
 
TELEVISION | TV Channels
"I will take this Mannat to Delhi!" says Shah Rukh
 
 
TELEVISION | TV Channels
Star's youth-turn
 
DTH | DTH Operator
FTA DD Freedish to soon encrypt with MPEG-4
 
TELEVISION | TV Channels
The twin tragedies of Indian football that went unnoticed
 
TELEVISION | TV Channels
WhatsApp number launched for overseas listeners of Urdu service of All India Radio
 
CABLE TV | Multi System Operators
Kolkata MSOs to meet Star to resolve RIO rates issue on 28 October
 
MAM | Marketing
Freecharge and Delhi Dynamos partner for the Indian Super League
 
MAM | Marketing
Meet the Heart: Zomato shows its passion for food
- Fresh surge of wind power
Source: The Hindu
   
- Online retailers like Flipkart, Amazon, Snapdeal, others report surge in sales this festive season; delivery still an issue
Source: ET
   
- Boxer Mary Kom lends support to PETA campaign for elephants
Source: DNA
   
- 'Mulayam wala laptop’ up for sale on e-tailing site
- AIG stamps answerable in hit-and-run case
Source: TOI
   
- Eight stocks that will gain from sliding oil
Source: THBL
   
- Creativity has to be a means to an end: Carter Murray
Source: BS
   
- South African mills call for AD on HDG and PPGI imports from India and China
Source: Steel Guru
 
- JCPenney Reviews Its Media Business After More Than a Decade With OMD
- Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money)
- 33% of Users Discard Their Wearables in Disappointment
- Telefónica Shifts O2 Global Media Account to Havas Without Review
Source: Adweek
   
- New Chrysler 200 ad campaign debuts during Lions game
Source: Detroit News
   
- Matthew McConaughey Has a Meltdown in 'SNL' Lincoln Ad Spoofs
Source: Mashable
   
- Sunset Overdrive for PC Ad Was a "Simple Mistake," Microsoft Says
Source: Game Spot
   
- Yaroslavsky asks Shriver campaign to stop using ad
Source: LA Times
   
- Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models
Source: Marketing Land
     
MOVIES | Hindi
Now, Sonakshi dons the producer's hat
The 'Dabangg' actress with her brothers Luv and Kush has launched a new production house Kratos Entertainment.
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MOVIES | Hollywood
'Back to the Future' to return after three decades
Select concert venues will present Robert Zemeckis's time-jumping blockbuster along with a live orchestra performing Alan Silvestri's memorable score in sync with the film.
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