| |
| Storyboard: |
|
TThe campaign, by focusing
on a few usual everyday
events, aims to awaken
the realization that you
can truly be at peace
by being honest.
The
new communication ‘Boond
Boond Mein Sachchai’
centers on the theme of
honesty and highlighting
the importance of trust
and transparency in relationships,
the campaign reiterates
the adage ‘Honesty
is the best policy’.
|
|
|
| Client: |
|
Coca Cola |
| |
| Agency: |
| Ogilvy
& Mather |
| |
| Creative
team: |
| Piyush
Pandey, Ajay Gahlaut |
| |
| Production
house: |
| Curious
Productions |
| |
| Media
used: |
| Television,
Print, Radio, Digital |
| |
| Purpose
of the ad: |
|
The campaign aims to take
forward the legacy of
purity and honesty.
|
|
